Are you making the most of Facebook’s tools and features for businesses? The majority of your clients probably have at least one social media platform that they visit regularly, with Facebook and Instagram being among the most popular. So making sure your business is visible and regularly adding new content on these platforms is a great marketing strategy. But is it enough?
Because Facebook prioritises friends and family posts on newsfeeds, even your page followers may not be seeing everything your business posts. So getting familiar with Facebook Business Manager and using the tools it offers can really make a difference to the success of your social media marketing efforts.
Here are three ways you can use Facebook Business Manager to improve your social media marketing on both Facebook and Instagram.
1. Book Now buttons
Your clients can book an appointment with you directly through Facebook or Instagram when you connect Kitomba’s Online Booking to your Facebook Business Manager. Once connected, you can add Book Now buttons to your Facebook page and Instagram profile as well as any Facebook or Instagram ads you create.
Find out more about how to connect Kitomba to Facebook and Instagram.
2. Low cost targeted advertising
Facebook Business Manager allows you to create ads that will appear on Facebook, Facebook Stories, Instagram and Instagram stories, targeting the people who are most likely to want to hear about your business. You can create ads targeting current clients, people who are ‘lookalikes’ of your current clients, people in your geographic area with particular interests, people who have visited your website, and more!
Read How to advertise your salon, spa or clinic online to learn how to get started.
3. Facebook Pixel
If you want to advertise on Facebook you’ll need to create a Facebook pixel and add it to your website. It collects data about the people who visit your website and social media pages, and provides you with information about the performance of your advertising campaigns.
When you connect Kitomba to your Facebook for Business account, a Facebook pixel will be created for you if you don’t already have one, and your pixel is automatically added to your Online Booking site.
Getting familiar with all of the tools at your disposal in the Facebook Business Manager is a great way to take your social media marketing to the next level.