Client referral programmes have been a part of the hair and beauty marketing landscape for a long time, but it can be discouraging if you’ve tried running a referral scheme and you’re not getting many referrals. 

While we can’t expect to get referrals immediately after launching a referral programme, there are things we can do to ensure they’re as effective as possible, which we cover in this blog.  Continue reading…

Wellington’s Buoy Salon & Spa has been in business for more than 35 years and has developed a fine reputation for excellence. The salon and spa’s expansive collection of awards alone speaks volumes, so we were excited to get the chance to meet with Managing Director Philippa Middleton to talk about what has made the salon and spa so successful. Continue reading…

Are you making the most of Google My Business for attracting new clients to your salon, spa or clinic?

Find out how to get your business found on Google maps with these expert tips for claiming and optimising your Google My Business listing.

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Upselling retail and services is a great way to increase your salon, spa or clinic’s average client spend. Whether you introduce your clients to higher cost, more premium products or services, or recommend an upgrade or other add-ons, it can all result in a more profitable sale for your business.

So how can you ensure you’re consistently upselling to your clients?

Here are seven effective ways to upsell more retail and services in your salon, spa or clinic.
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Running a business is hard work – especially if you’re a salon, spa or clinic owner who works in your business as well as on your business. It’s only natural to reach a point where you’re asking yourself “where to from here?” and wondering what you should do next in order to take your business to the next level and maximise your potential (and profits).

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Search Engine Optimisation (SEO) is a process that allows search engines, like Google and Bing, to find, read and understand your website and know when to show it to a user that’s looking for businesses similar to yours. 

For example, if you provide haircuts in Melbourne, when someone searches for “Haircut Melbourne” in Google, you want your website to feature in the list of results the searcher is shown.

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It’s tempting to put all your efforts into getting new clients to walk through the door of your salon, spa or clinic, but ask yourself this: are you maximising the potential of the clients already walking in?

Acquiring new clients is considerably more expensive than keeping the clients you already have, so it’s in your best interests as a hair and beauty business owner to keep your client base happy, loyal, and visiting more frequently.

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