Looking at an empty appointment book is scary for any business owner, and makes it difficult to plan and budget for the future. Filling your appointment book in advance will help secure future revenue and make it easier to make the right decisions for your business.
But how do you achieve that?
Here are five proven ways to fill your appointment book and secure future value for your salon, spa or clinic.
Valentine’s Day is a fantastic opportunity to attract new clients for your salon, spa or clinic and increase profits. Here are our top marketing and promotion ideas and tips to help you make the most from the day!
Before you decide what marketing you’ll do for Valentine’s Day, it’s important to set campaign goals that will help you measure your success.
Are you looking for the best way to market your salon, spa or clinic online in minimal time, for free?
It’s hard to find time for marketing as a salon, spa or clinic owner. You’re running a full column of clients, looking after your team and trying to find time to keep clients coming through the door. Often you haven’t got the time or resources to invest in advanced marketing techniques or platforms.
That’s why we asked Stevee Devonda, Marketing Manager at Iron and Ivy Hair and Beauty in Queenstown, for his top tips for salon owners to market their business effectively online, without needing to invest a lot of time or money.
Running a hair and beauty business is a bit of a juggling act. But there are salon software features that will vastly improve your business by automating admin-heavy tasks, streamlining processes and delighting your clients.
Not only will these features save you time, but they’ll also drive more revenue for your business!
Here are six essential software features from Kitomba Salon and Spa Software that will help to save you and your clients time, while growing your bottom line.
Did you know that most businesses that focus on providing a great client experience make more money? That’s just one of the reasons why you should be focusing on creating an exceptional client experience in your salon, spa or clinic.
As an owner of a salon, spa or clinic, it’s important to have your finger on the pulse of what’s happening in your business – and reporting is an essential tool for finding this out.
However, with so many different reports available, it can be difficult to decide which reports to run in order to gain the valuable insights you need to be able to make informed decisions for the future.
That’s why we’ve put together a list of the five essential reports for salons, spas and clinics, which are available using Kitomba Salon and Spa Software. These reports will help to provide you with a snapshot of your business performance, as well as projections for the future.
A new year presents the perfect opportunity to reflect, plan and set new goals for your business. It’s important to take a step back to look at how your salon, spa or clinic performed over the year, and use these learnings to set goals for the year ahead.
To help you achieve this, we’ve got a framework you can use for setting SMART business goals to help ensure you achieve them.
Here’s how you can reflect, plan and set new goals for 2021!
Are you thinking about doing digital advertising for your salon, spa or clinic? Online advertising is becoming increasingly popular for its affordability and ability to easily reach your target audience. However, you’re probably wondering whether it’s worth your time and investment.
To help you decide whether or not to advertise online, we asked salon digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, what the key benefits of digital advertising are for salons, spas and clinics.
Should you compare your business to your competitors? As an owner of a salon, spa or clinic, it’s important to have your fingers firmly on the pulse of your own business as well as what’s going on around you, especially when the hair and beauty industry is so competitive.
Therefore, it’s useful to keep an eye on your competitors. Your competition can help you make informed decisions, and you can learn from them what works and what doesn’t. But don’t fall into the trap of worrying about every little step they take – it will drive you mad! You need to take a considered approach.
Do you want to start advertising your salon online, but you don’t know where to start, what to budget, or how to ensure your ads are a success?
If you’ve put online advertising into the “too hard basket”, never fear. We asked digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, for her top tips for getting started with digital advertising for salons, spas and clinics.