Over the past decade, the way hair and beauty clients connect with brands has evolved dramatically! Gone are the days of relying solely on word-of-mouth. Today’s clients seek engaging websites, vibrant social media, and the convenience of online bookings. They love text reminders and personalised after-care instructions. Read on to discover how to create the ultimate client journey.
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We interviewed Trish Ross, owner of award-winning salon Ross & Co Hair Design and founder and salon coach at First Class Services, where she shared her tips for a successful busy season in the hair and beauty industry.

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Word of mouth referrals and reviews are the best forms of marketing, with 92% of people relying on the opinions of their friends and family to help make purchasing decisions.

If you’re a salon or spa owner, getting referrals and reviews is obviously great for business so let’s find out how you can get more of them.

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Did you know that approximately 2.4 billion dollars are lost each year in the hair and beauty industry worldwide due to no-shows and cancellations? It’s a scary statistic. That’s why ensuring clients show up to their appointments is crucial for maintaining a steady cash flow and avoiding financial losses.

Common strategies for preventing no-shows and cancellations for hair and beauty salons are taking deposits or charging cancellation fees, but which one is better for your salon or spa?

We cover the benefits and risks of each, and which one we believe is the most effective for salons and spas based on data.

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No-shows and last-minute cancellations cause the average salon to miss out on the equivalent of a senior stylist’s salary each year. Not only is this inconvenient for your team, but it significantly impacts your bottom line. 

However, for Oscar Oscar Salons, no-shows are almost non-existent. They have implemented policies and processes that help ensure their clients turn up for their appointments. 

We spoke with Laura Hunter, salon partner at Oscar Oscar Indooroopilly in Brisbane, to learn her secret to eliminating pesky no-shows from her salon. 

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We all strive to create loyal clients. The type of client who visits you without fail every six weeks for their facial or the client who books with Sarah every time because she has always done her nails. 

That’s because loyal clients are much easier to service, they tend to buy more and most importantly, you have regular guaranteed income. That is of course, a dream client!

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When it comes to marketing, you might think your best bet is to play it by ear and be ready to jump on any marketing opportunities that might arise. However, spontaneous marketing takes more energy, often costs more money, and rarely delivers the results you’re hoping for.
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How do you future-proof your salon? With last-minute cancellations and no-shows affecting revenue, and many salon owners finding themselves time poor due to busy work schedules, it’s more important than ever to put strategies in place to protect your business and make profit a priority.

We interviewed Loz Main, educator and salon owner of The Rumours are True in Melbourne, who shares her tips for setting achievable goals, forecasting, and implementing a strong cancellation policy to protect your salon from no-shows.

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Running a salon is no small feat. It’s a whirlwind, right? Juggling appointments, customer service, stock, and—oh yeah—managing a team of unique individuals with their quirks, strengths, and needs. 

Amid this chaos, it’s easy for recognition to slip through the cracks. But this is where trouble can start brewing. 

Let’s talk about how a lack of recognition is quietly contributing to burnout. It’s one of the key causes on both sides of the chair, but what can we do about it?

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