Email and SMS marketing are essential tools for salons, spas and clinics to connect with clients, encourage bookings, and promote products and services. Each one has its benefits and limitations so read on to learn what channel will best help you meet your goals.
Marketing automation makes it easy to target and personalise every interaction with your clients on autopilot.
Here are 6 essential automated marketing ideas for salons, spas and clinics that hair and beauty businesses are using to provide a better client experience and increase their bottom line.
We recently chatted to Laura Smyth, who owns Lush Skin and Body in Melbourne and has recently opened a second location in Perth. She told us about how she got started in the industry, how she manages two businesses remotely, and her top tips for other business owners.
The new year is on its way, meaning it’s a great time to look at your business and set goals for the year to come. Look closely at yourself, your team and your tools to see if you can streamline everything into one well-oiled machine. Here’s how to get started!
As 2021 comes to a close, let’s take a moment to reflect on the impact COVID-19 has had on the hair and beauty industry in Australia and New Zealand, and the learnings we can take going forward.
As COVID-19 continues to change the way we work and live, we’ve had many customers reach out to ask how Kitomba can help with these ongoing changes and government requirements. While every country and state have different rules and requirements, we’ve put together a list of features that you might find useful at this time to collect vaccination information and ensure your clients are aware of your current COVID-19 related policies. Continue reading…
Understanding your clients is crucial to the success of any marketing strategy for salons and spas. It is only through truly understanding who your clients are that you can clearly define what they want and need from your hair and beauty business. So before you even start developing your marketing strategy for the year, continue reading to find out how to define your salon or spa’s target audience.
We’re heading into the silly season, and for most of us, the Christmas season is incredibly busy, filled with family dinners, work parties, New Year’s Eve celebrations and summer BBQs. People want to look their best for these big occasions so hair and beauty salons typically enjoy a boom in bookings.
If you can truly listen and understand your client’s needs, not only will you be able to improve the client experience at your salon, spa or beauty clinic, but you’ll also boost your bottom line. When you’re building relationships with your clients, it’s about much more than focusing on salon decor or decreasing wait times. We sat down with salon business coach Caitlyn Menzel who shared her insights on why client experience matters along with expert tips that you can start implementing today. Caitlyn has been a successful owner of hairdressing, beauty and barbering salons for years and knows first-hand how client experience can make or break your business.
Are you using your salon software effectively? Christmas time always brings in more clients and more money, but with that comes long busy days. Luckily your salon software can help make sure you’re maximising your profits and minimising your stress.
Here are 8 expert tips covering the software features you need to be using to make your life that little bit easier through the holiday rush! While this article uses Kitomba Salon and Spa Software as an example, these tips should apply to almost any salon software provider. Continue reading…
