PromoteOnlineBooking

How to increase the profitability of online booking

24 Jul 2019 by Kitomba

Online booking can be a powerful tool for new and existing clients alike. However, just having it set up is not enough. There are a number of things you can do to make your online booking work harder for you and fill your appointment book. Making your online booking accessible and promoting it is just the start.

Make it accessible

In addition to setting up your online booking to be client-friendly, you need to ensure they are able to find it easily. 

Social media

Adding a Book Now button to your Facebook page and a booking link to you Instagram bio ensures clients can easily make an appointment from right where they’ve been following your work. On Facebook simply click “+ Add a button” below the cover photo on a page you manage. For Instagram, We recommend using a link shortener such as bit.ly to help you keep your bio tidy rather than having a long url string.

Website

Add a “Book now” button with a link to your online booking site on your website to give clients another easy booking option. If you can, a button in the top navigation bar works really well, and you can add booking buttons to more than one place. Consider adding one to your home page, service menu page, and contact page.

Email

Adding a link to your online booking page in every email helps encourage your clients to book online, even when you’re not asking them to. You could make it a part of your standard sign off after your business name, or if you’re using a designed template add a button in your header or footer.

Client’s phones

Your clients can add your online booking site to the home screen on their phones making booking with you just a tap away. This also gives them easy access to see their loyalty and voucher balances. Here’s how to do it for most devices.

Promote 

In addition to making your online booking super accessible to new and current clients, you want to actively promote it. Think about all the marketing channels you use, and include your online booking in each of them!

Change your voicemail

Missing a potential booking call from clients is frustrating for both of you. Prevent it from becoming a lost opportunity by updating your voicemail message to direct clients to book online. Something like “Sorry we can’t get to the phone right now, if you’d like to make an appointment you can book online, just head to our website www.salon.com and click the book now button”. 

In-salon signage

Use your window to attract clients, even when you’re closed by displaying your website or booking link prominently. This could be on your closed sign: Sorry we’re closed. Book online at www.salon.com or on a window decal Book online at www.salon.com.

Attractive, eye-catching signage in your salon, spa or clinic promoting that you accept bookings online will help ensure clients know they have multiple options when booking. Consider stickers on mirrors and signs at your reception desk.

Launch campaign

Launch your new online booking page by talking about it everywhere! Post about it on all of your social media platforms and send an SMS or email campaign to your current client list. Set up automatic campaigns to encourage clients who haven’t been in for a while to return and book online, and welcome new clients with an automatic message that thanks them for visiting and includes a link to your online booking for them to make their next appointment.

Printed materials

All your marketing and printed materials should also remind clients that they can book online. Include the link on everything including appointment reminder cards, refer a friend cards, loyalty, concession cards and even receipts.

Measure

Track how well your online booking is performing using Google Analytics. Simply paste in your tracking code into your online booking platform. For more advanced users, you can treat visitors who go from your website to your online booking as one visit, paste in your Google Tag Manager container ID and use Google Analytics through Google Tag Manager

Power up

Online booking platforms that support Google Tag Manager open up a whole range of ways to power up your online booking. If you’re an advanced user, Google Tag Manager allows you to add functionality such as retargeting and live chat. Google Tag Manager has more information about the types of tags that can be added.

By making your online booking accessible and promoting it regularly it can be an incredibly profitable tool. Ensuring it is set up to create the best possible client experience will also help your clients fall in love with online booking. 

Kitomba customers make an average of $4,000 a month with Online Booking. Contact us for a personalised demo to find out how Kitomba can help you grow your salon, spa or clinic.

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2 comments

  1. Online booking is great but how to deal with late cancellations & no shows? Can we collect payment through Kitomba at the time of confirmation of the online booking ? We find this a problem for first time clients booking ahead but cancelling (online) 30 minutes before their appointment. We are considering an upfront deposit to sort the responsible clients from those who are committed. How do other salons deal with this? Thanks

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