Kitomba blog

Are you making the most of Facebook’s tools and features for businesses? The majority of your clients probably have at least one social media platform that they visit regularly, with Facebook and Instagram being among the most popular. So making sure your business is visible and regularly adding new content on these platforms is a great marketing strategy. But is it enough?
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Book Now buttons will allow your clients to book an appointment with you directly from Facebook or Instagram, powered by Kitomba’s Online Booking. Our new Facebook integration is almost ready to be released, so we want to make sure you’re ready for when it goes live!

Here are the three things you need to do to be able to use Facebook and Instagram Book Now buttons: Continue reading…

As we are halfway through the year, in this edition of industry insights, we’ve put together data from Kitomba Benchmark to give you an idea on key areas where incremental improvements will ensure long-term success for your salon, spa or beauty clinic. Kitomba Benchmark is a feature of Kitomba Salon and Spa Software that compiles and compares anonymous data from across the hair and beauty industries.

Winter is the perfect time to refocus your business and finish the year in a strong financial position.

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The Facebook marketing landscape has changed over the years. Businesses no longer appear in the newsfeed as much as they did before the algorithm adjustments, and it’s now much harder to get noticed.  

However, this doesn’t mean Facebook is dead, nor does it mean Facebook isn’t a great platform for reaching your target audience. You simply need to adapt your approach. 

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Our statistics show that in the average hair or beauty business, regular clients make up around 40% of the client base. Yet they also account for around 70% of all appointments. This suggests that regular clients are worth a lot more to a business than one-off clients.  Continue reading…

Today, more than ever, protecting your data is essential to the success of your salon, spa, or clinic. A data breach or cyber-attack can interrupt your business and even cause long-lasting damage to your reputation.

We’ve all heard about the 2021 attacks on Waikato District Health Board (New Zealand) and Channel Nine (Australia) when both organisations experienced significant IT issues, interruptions to their business, and stolen data. It’s a good reminder of how essential it is to be proactive with your data security and put preventive measures in place to help safeguard your business. 

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Client referral programmes have been a part of the hair and beauty marketing landscape for a long time, but it can be discouraging if you’ve tried running a referral scheme and you’re not getting many referrals. 

While we can’t expect to get referrals immediately after launching a referral programme, there are things we can do to ensure they’re as effective as possible, which we cover in this blog.  Continue reading…