Kitomba blog

Over the past ten years, the purchasing behaviour of hair and beauty clients has evolved from minimal research and mostly word of mouth salon recommendations to clients actively searching to connect with your brand and a keen interest to get to know you early on in their purchasing journey. Clients expect salons to have beautiful user-friendly websites and a real social media presence, and the ability to book an appointment online, or via their favourite social media platforms. They also expect to receive SMS text reminders about their appointments, as well as, after-care instructions by email. Lastly, a growing trend is the desire to have a personalised and tailored experience to their specific needs and preferences. 

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What makes you a great employer and your workplace a fantastic place to work? That is the number one question that potential employees will be asking themselves. Take some time to identify your unique culture and what makes you and your team special.

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Selling more retail is one of the fastest ways to boost your profits, so here are 3 ways to become an expert in retail sales.

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Mother’s Day provides the perfect opportunity to do some great marketing and provide your customers with some ideal Mother’s Day offers. Here’s how to run a successful Mother’s Day marketing campaign.

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Digital client forms are a fantastic tool to improve your client experience and reduce visit times and waiting room contact. They also help decrease administration workload and paperwork allowing your staff to focus on clients and their needs. You can create a variety of forms that suit the requirements of your hair and beauty business to collect client information and consent, record treatment history, as well as gather feedback from your clients. 

Here are the top 5 digital client forms that are popular with salons, spas and clinics.

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There is no such thing as a free lunch and this saying rings true when it comes to free salon software. We were curious about how free salon scheduling systems make money and what we found might surprise you.

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There’s been a lot of talk about the benefits of online stores for salons, spas and clinics. Starting an online store for your salon allows you to sell your professional take-home products and it can generate additional revenue for your business. For many salon owners, it’s still uncharted territory, so we sat down with Sally Turpin from Salon Pay to chat about why an online store is a must-have for your hair and beauty business.

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Having a strong online presence is vital to a successful business in 2022, and that’s true for every industry – including hair and beauty. But with so many digital channels and options, it’s difficult to know where to start.

To ensure you don’t get left in the digital dust of your competitors, it’s important to have the basics of digital marketing covered.

In this article, we’ll cover the five essentials you need to have in order to have an online presence fit for 2022!
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