Kitomba blog | The latest Kitomba tips, industry news and business advice

Integrating Kitomba Online Booking with Google Analytics 4

9 Jun 2023 by Kitomba

Kitomba has integrated with Google Analytics 4. If you’ve never heard of it before, Google Analytics allows you to gain invaluable insights into the performance of your marketing campaigns and overall success of having an Online Booking site. You can easily track how many times people have visited your online booking site (known as page views) and how many people ended up booking an appointment (known as conversions) for your Kitomba Online Booking site.

If you’re still unsure if this is something you should be using, read on to learn how Google Analytics 4 can help your salon, spa or clinic, and how to get started.

6 places money is hiding in your salon, spa or clinic

31 May 2023 by Kitomba

Do you know there are 6 places where money is hiding in your salon, spa, or clinic? We spoke with senior coaches from The ZING Project, Marie Drever and Jay Chapman who specialise in helping businesses in the beauty and hair industry thrive in all aspects of business.

How to get comfortable selling retail (tips for hair and beauty professionals)

29 May 2023 by Kitomba

Selling retail can be an uncomfortable task for a lot of hair and beauty professionals. It can feel awkward to “push” your clients to buy products when you’re trying to build a strong relationship and turn them into regular clients.

But it doesn’t need to be that way!

Watch the video below or keep reading to hear from Paul Carbis about the best way to approach this topic with a client, and his top tips for helping us to get comfortable selling retail.

Kitomba Pay vs PayPal – what’s the difference?

26 May 2023 by Kitomba

If you’re taking deposits for online bookings and selling vouchers online through Kitomba Online Booking, you can now choose Kitomba Pay as your online payment gateway.

Kitomba Pay is a simple, smart and secure online payment solution for salons, spas and clinics in Australia and New Zealand, which is designed to streamline the payment experience for you and your clients.

If you’re currently using PayPal for your online payments and want to know the key differences, this guide will tell you everything you need to know before you make the switch to Kitomba Pay.

What salon owners need to know to succeed on Instagram

17 May 2023 by Kirsten McHarg

In today’s digital age, social media has become an essential tool for any business to reach a wider audience and attract potential customers.

With the hair and beauty industry being so creative and visual, it’s no wonder that Instagram has become one of the most popular platforms for salon business owners to showcase their services and connect with their target market. However, with over one billion active users, it can be challenging to stand out and reach your target audience. This is where utilising the power of the Instagram algorithm comes into play, and one of the best ways to optimise your content for it is by consistently posting original content.

Kitomba Pay: The smart way to take online payments

15 May 2023 by Kitomba

Kitomba Pay is our new online payment solution that’s designed to save you time, money, and provide a seamless payment experience for you and your clients.

Available to Diamond customers, Kitomba Pay integrates seamlessly with Kitomba Online Booking so you can take deposits for online bookings and sell vouchers online, with funds automatically paid into your nominated bank account the next business day.

Plus, you’ll have complete transparency over your online transactions with your Kitomba Pay merchant portal, accessible from anywhere using any device.

Increase revenue and save time with marketing automation

11 May 2023 by Kamrin Hira

In an ideal world, we would have enough time to take care of our clients and focus on our business, all while having ample time for ourselves and with friends and family.

Unfortunately, that isn’t usually the case. We run out of time and tend to drop the ‘non urgent’ things like marketing our businesses, but this should be the very thing to focus on! Marketing is a way to stay connected with your clients when they aren’t in the salon, spa or clinic, and with the power of marketing automation, you don’t need to spend any of your precious time on it.

Send successful SMS campaigns using these 3 tips

8 May 2023 by Kitomba

If you want to fill your appointment book, promote a new service or product, or let your clients know something important, sending a SMS campaign is one of the most efficient, and effective tools that salons, spas and clinics can use.

Studies have found that a SMS marketing message gets opened and viewed an average of 98%, and on top of that, the average user takes action based on a text message within 90 seconds (SMSglobal, 2021). That means if you want to get your message in the hands of your clients, SMS is the way to go!

Salon owner setting up automatic marketing on her computer

Salon marketing checklists for email and SMS marketing campaigns

4 May 2023 by Kitomba

Email and SMS marketing are essential tools for salons, spas and clinics to connect with clients, encourage bookings, and promote products and services. Each one has its benefits and limitations so read on to learn what channel will best help you meet your goals.

The 10 best client messages you can automate to save time and grow revenue

30 Apr 2023 by Kitomba

We all know that our industry thrives on relationships. One of the most important relationships is the one you have with your clients when they are not in the salon. Staying connected to them is crucial to promoting rebookings, encouraging repeat purchases and enhancing the overall client experience at your salon, spa or clinic.

When you prioritise following up with clients by sending personalised and helpful emails or SMS text messages you can increase your client retention rate, encourage repeat purchases and bookings, enhance your client experience and even attract new clients.