use facebook business manager

3 ways Facebook Business Manager can improve your social media marketing

29 Jul 2021 by Kitomba

Are you making the most of Facebook’s tools and features for businesses? The majority of your clients probably have at least one social media platform that they visit regularly, with Facebook and Instagram being among the most popular. So making sure your business is visible and regularly adding new content on these platforms is a great marketing strategy. But is it enough?
Continue reading…

Working on salon, spa business

Book Now buttons are coming soon to Facebook and Instagram, are you ready?

29 Jul 2021 by Kitomba

Book Now buttons will allow your clients to book an appointment with you directly from Facebook or Instagram, powered by Kitomba’s Online Booking. Our new Facebook integration is almost ready to be released, so we want to make sure you’re ready for when it goes live!

Here are the three things you need to do to be able to use Facebook and Instagram Book Now buttons: Continue reading…

Two stylists looking at the appointment book

Facebook Business Manager basics for salons, spas and clinics

27 Jul 2021 by Kitomba

Facebook is a great way to promote your hair or beauty business but it can be complicated to manage. Luckily there is Facebook Business Manager – a handy tool that allows you to manage your pages, ads, billing, and keep all your assets in one place. 

Learn more about how to set up your Facebook Business Manager with these expert tips.

Continue reading…

How to nail your facebook business page

Nail the basics of your Facebook page with our 6 tips

22 Jul 2021 by Kitomba

What’s one of the easiest ways to engage with your current and potential clients? The answer is, Facebook! It makes it simple for clients to message you about appointments, or check out what services and packages you have to offer. The benefits of Facebook go beyond just that though! Keep reading to find out why Facebook is still good for businesses and how to make a great business page.
Continue reading…

A beauty therapist performing a beauty treatment on a client.

Industry insights: proven ways to grow your business in the hair and beauty industry

30 Jun 2021 by Kitomba

As we are halfway through the year, in this edition of industry insights, we’ve put together data from Kitomba Benchmark to give you an idea on key areas where incremental improvements will ensure long-term success for your salon, spa or beauty clinic. Kitomba Benchmark is a feature of Kitomba Salon and Spa Software that compiles and compares anonymous data from across the hair and beauty industries.

Winter is the perfect time to refocus your business and finish the year in a strong financial position.

Continue reading…

Facebook with online booking

Facebook: best practices for salons and spas

15 Jun 2021 by Paul Gray

The Facebook marketing landscape has changed over the years. Businesses no longer appear in the newsfeed as much as they did before the algorithm adjustments, and it’s now much harder to get noticed.  

However, this doesn’t mean Facebook is dead, nor does it mean Facebook isn’t a great platform for reaching your target audience. You simply need to adapt your approach. 

Continue reading…

Regular clients importance to the hair and beauty industry

Industry insights: The truth about ‘regulars’ and what they really mean to the hair and beauty industry

31 May 2021 by Kitomba

Our statistics show that in the average hair or beauty business, regular clients make up around 40% of the client base. Yet they also account for around 70% of all appointments. This suggests that regular clients are worth a lot more to a business than one-off clients.  Continue reading…

Customer Success Story Lynden Vivo Hair and Skin Clinics

Customer success story: Vivo Hair and Skin Clinics

31 May 2021 by Kitomba

It was almost 10 years ago that the first ever Vivo Salon was opened and now there are over 90 Vivo Hair and Skin Clinics across New Zealand. It has been an incredible journey to watch and we’ve loved seeing them grow. 

We spoke to Executive Director, Lynden Mason, to ask him about what he loves about the industry, his business journey and the importance of empowering your staff to achieve success. Continue reading…

Tip for data protection

4 tips to protect your data

30 May 2021 by Kitomba

Today, more than ever, protecting your data is essential to the success of your salon, spa, or clinic. A data breach or cyber-attack can interrupt your business and even cause long-lasting damage to your reputation.

We’ve all heard about the 2021 attacks on Waikato District Health Board (New Zealand) and Channel Nine (Australia) when both organisations experienced significant IT issues, interruptions to their business, and stolen data. It’s a good reminder of how essential it is to be proactive with your data security and put preventive measures in place to help safeguard your business. 

Continue reading…

How to create an effective referral programme for your salon, spa or clinic

How to create an impactful referral programme for your salon, spa or clinic

5 May 2021 by Kitomba

Client referral programmes have been a part of the hair and beauty marketing landscape for a long time, but it can be discouraging if you’ve tried running a referral scheme and you’re not getting many referrals. 

While we can’t expect to get referrals immediately after launching a referral programme, there are things we can do to ensure they’re as effective as possible, which we cover in this blog.  Continue reading…