Tracey Hughes

Mastering Salon Marketing: Strategies for Success from Tracey Hughes

21 May 2024 by Tracey Hughes

Attracting new clients, retaining existing ones, increasing revenue, and growing your business all start with effective marketing.

As a business owner, navigating the world of marketing without formal training can be daunting. However, it’s crucial to understand the best marketing activities for your salon.

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How to use text campaigns to grow your salon or spa

13 May 2024 by Kitomba

Text campaigns are a vital tool that can transform how you connect with your clients and generate revenue for your salon, spa or clinic because they provide you with direct and instant communication with your clients.

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Comparing your business to competitors (why and how)

9 May 2024 by Kitomba

Should you compare your business to your competitors? As an owner of a salon, spa or clinic, it’s important to have your fingers firmly on the pulse of your own business as well as what’s going on around you, especially when the hair and beauty industry is so competitive.

Therefore, it’s useful to keep an eye on your competitors. Your competition can help you make informed decisions, and you can learn from them what works and what doesn’t. But don’t fall into the trap of worrying about every little step they take – it will drive you mad! You need to take a considered approach.

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Motivation is not the goal: small steps and smart projections

30 Apr 2024 by Salon Rising

So, you’ve got goals right? You’re just waiting for the motivation to start them? Discover how using momentum over motivation can simplify your path to success. And how using the right tools can make achieving your salon’s goals feel effortless.

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How to make this your most successful Mother’s Day yet

29 Apr 2024 by Alyssa Dowsett

Mother’s Day provides the perfect opportunity to do some great marketing and provide your customers with some ideal Mother’s Day offers. Here’s how to run a successful Mother’s Day marketing campaign.

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Maximise your salon’s profits with these 4 tips from Tracey Hughes

22 Apr 2024 by Tracey Hughes

As a small business owner, particularly in the competitive world of hairdressing, profitability is not just a goal; it’s a necessity for survival and growth.

To ensure that your salon thrives, it’s essential to understand the ins and outs of managing your business effectively. This involves knowing your numbers by leveraging your salon software’s tools for reporting, optimising your team’s productivity through strategic rostering and motivation, and focusing on working ‘on’ your business rather than just ‘in’ it.

Let’s delve into each aspect: Continue reading…

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3 reasons to use the Business Summary Variance report in Kitomba

17 Apr 2024 by Kitomba

Wondering what the purpose of the Business Summary Variance report in Kitomba 1 is and how best to use it?

The Business Summary Variance report in Kitomba 1 is your secret weapon for understanding trends in your business performance—it enables you to compare date ranges for the most important metrics in your business in one handy report, making it easy to identify trends and see what you need to work on.

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7 salon software features that will improve your business

16 Apr 2024 by Kitomba

Running a hair and beauty business is a bit of a juggling act. But there are salon software features that will vastly improve your business by automating admin-heavy tasks, streamlining processes and delighting your clients. 

Not only will these features save you time, but they’ll also drive more revenue for your business! 

Here are seven essential software features from Kitomba Salon and Spa Software that will help to save you and your clients time, while growing your bottom line.

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Tips for increasing your salon’s profitability

10 Apr 2024 by Kamrin Hira

As the year progresses, many hair and beauty businesses are feeling the effects of rising costs on materials, rent and wages. You’re not alone if you’re struggling to maintain your profitability while keeping prices affordable for your clients.

Here are three strategies you can use at your salon, spa or clinic to help keep your books in the green.

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How to increase the profitability of Online Booking

5 Apr 2024 by Kitomba

Online booking can be a powerful tool for new and existing clients alike. However, “setting and forgetting” won’t enable you to get the most from your online booking, which could mean leaving money on the table.

Here are our top tips for increasing the profitability of your online booking and fill your appointment book!
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