Woman on phone

5 small changes that can have a big impact on your salon’s finances

7 Mar 2022 by Martin Lazare

Money can be tough to manage at the best of times, let alone when you’re trying to run your own hair and beauty business! 

Luckily, there are a few simple things you can do to ensure that you stay on top of all things money, avoid any unexpected surprises that may come your way, and keep your clients happy and coming back for more. Continue reading…

Woman drinking coffee and checking email

How to choose the right imagery for your marketing emails

21 Feb 2022 by Kitomba

A picture is worth a thousand words, and the imagery used in your marketing emails is no different. Images can communicate a message much faster than text alone, stir up emotions that increase buying desire, and in some cases, increase click-through by 42%!
Continue reading…

THE LOUNGE AND CO

Customer success story: The Lounge and Co.

8 Feb 2022 by Kitomba

Candice Whitehead, director of the Lounge and Co., started in the hair industry at a young age and was always driven by her passion for the industry. The Lounge and Co. was established in 2015 and in November they opened their third location in Queensland.

We sat down with Candice to learn more about what it takes to build a strong brand, grow and develop your team, and how software can help you take your business to the next level. 

Continue reading…

Stylist curling client's hair

Industry insights: the effects of COVID-19 on the hair and beauty industry in Q4 2021

1 Feb 2022 by Kitomba

Reflecting on Q3 2021, we can clearly see that waves of COVID-19 cases and restrictions affected the revenues and operations of hair and beauty businesses in both Australia and New Zealand. While it was a hard quarter for the industry, Q4 2021 saw a surge in spending, making it a great way to end the year. In particular, we saw a rise in average client spend, an increase in revenue through online booking and overall, higher revenues for businesses.

Continue reading…

Beauty clinic owner working on her laptop

How hair and beauty salons use marketing automation to grow their business

28 Jan 2022 by Kitomba

More salon owners and managers are choosing to automate their marketing to improve business operations and client relationships in their salons, spas and clinics. Marketing automation is still new to the hair and beauty industry but it’s destined to become a must-have for salons that aim to grow their business and increase revenue. 

Continue reading…

Untitled design - 2020-02-10T145644.248

Valentine’s Day promotion ideas for salons, spas and clinics

17 Jan 2022 by Kitomba

Valentine’s Day is a fantastic opportunity to attract new clients for your salon, spa or clinic and increase profits. Here are our top marketing and promotion ideas and tips to help you make the most from the day!

Before you decide what marketing you’ll do for Valentine’s Day, it’s important to set campaign goals that will help you measure your success.
Continue reading…

Customer success story: Chrysalis

Customer success story: Chrysalis Beauty

13 Dec 2021 by Kitomba

Louise Dickinson has been in the beauty industry for over 26 years. She started her career back in the UK working for the world-renowned beauty salons and overseeing 120 staff. Now she’s the owner of the three highly successful beauty clinics in the Auckland region. 

We sat down with Louise to talk about the importance of investing in your team and culture as well as creating extraordinary experiences for your clients. 

Continue reading…

Salon owner working on her laptop

What is marketing automation and why is it important for the hair and beauty industry?

13 Dec 2021 by Kitomba

If you want to grow your hair salon, spa or beauty clinic, reduce no-shows, encourage online bookings, and provide a better client experience, you should consider using marketing automation. 

Continue reading…

support blog-01

Kitomba’s 2021 holiday support hours

10 Dec 2021 by Kitomba

The holiday season is almost here and we wanted to let you know our support hours during this time.  

Continue reading…

Untitled design (47)

Send a text campaign using Kitomba 1

7 Dec 2021 by Kitomba

If you’re a Platinum or Diamond customer, it’s now simple to send a text campaign to your clients from anywhere, at any time, on any device!

This makes it easy to remind your regulars that you’ve got a mother’s day discount, or tell all your clients that your business is reopening soon.  Continue reading…