Philippa Middleton

Culture eats strategy for breakfast: 5 tips from Philippa Middleton

2 Sep 2021 by Kitomba

We sat down with Philippa Middleton, a successful business owner with over 25 years of entrepreneurial experience in the hair and beauty industry, to chat about how culture shapes the success of your business and how to develop your dream team.

Watch the full interview and read these top 5 tips below to find out about how to provide daily inspiration to your team, avoid burnout and know your purpose.

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Hair stylist seating in a well-lit space with a round mirror on a wall

9 proven ways to deal with lockdown

26 Aug 2021 by Kitomba

The COVID pandemic has been tough on everyone and made it challenging for the hair and beauty industry to operate through the uncertainty. We are now faced with a new wave of restrictions across New Zealand and Australia which can be really difficult. However, we wanted to share some ways to stay positive, balanced, and motivated to keep your business on track.

Here are some free or low-cost ideas on how to take care of yourself and your business.

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Book now button on Instagram

Add Book Now buttons to your Facebook page and Instagram profile

24 Aug 2021 by Kitomba

Book Now buttons make it even easier for your clients and potential clients to make an appointment with you, directly from their favourite social media platform!

With Kitomba’s new integration with Facebook, you can add Book Now buttons to your Facebook business page and Instagram profile, as well as any Facebook or Instagram ads you create. Continue reading…

Two hair stylists dividing client's hair into sections at a hair salon

How‌ ‌to‌ ‌increase‌ ‌salon‌ ‌prices‌ ‌without‌ ‌losing‌ ‌your‌ ‌clients‌

10 Aug 2021 by Estelle Carroll

Was there ever a time that you wanted to increase prices at your salon, spa or clinic, but you just couldn’t because you didn’t have the right tools or were afraid that you would lose your clients?

We sat down with Estelle Carroll, a salon business coach from The ZING Project, for expert advice on how to develop your pricing strategy, when to do a price increase, and how to communicate it to your clients.

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Alannah Read, an owner of the Ella & Jade hair salon

Customer success story: Ella & Jade

2 Aug 2021 by Kitomba

We recently stopped by Ella & Jade’s newest location in Woolloongabba, Queensland to visit owner Alannah Read and her team. She told us about how she’s working on building her business, the importance of investing in your client experience and team, and her tips for other business owners. 

Hear Ella & Jade’s story in this short video, or continue reading for the full interview below.

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use facebook business manager

3 ways Facebook Business Manager can improve your social media marketing

29 Jul 2021 by Kitomba

Are you making the most of Facebook’s tools and features for businesses? The majority of your clients probably have at least one social media platform that they visit regularly, with Facebook and Instagram being among the most popular. So making sure your business is visible and regularly adding new content on these platforms is a great marketing strategy. But is it enough?
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Working on salon, spa business

Getting ready to install Book Now buttons on your Facebook page and Instagram profile

29 Jul 2021 by Kitomba

Book Now buttons allow your clients to book an appointment with you directly from Facebook or Instagram, powered by Kitomba’s Online Booking. 

Follow the steps below to make sure you’re all set up before adding the buttons.

Here are the three things you need to do to be able to use Facebook and Instagram Book Now buttons: Continue reading…

Two stylists looking at the appointment book

Facebook Business Manager basics for salons, spas and clinics

27 Jul 2021 by Kitomba

Facebook is a great way to promote your hair or beauty business but it can be complicated to manage. Luckily there is Facebook Business Manager – a handy tool that allows you to manage your pages, ads, billing, and keep all your assets in one place. 

Learn more about how to set up your Facebook Business Manager with these expert tips.

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How to nail your facebook business page

Nail the basics of your Facebook page with our 6 tips

22 Jul 2021 by Kitomba

What’s one of the easiest ways to engage with your current and potential clients? The answer is, Facebook! It makes it simple for clients to message you about appointments, or check out what services and packages you have to offer. The benefits of Facebook go beyond just that though! Keep reading to find out why Facebook is still good for businesses and how to make a great business page.
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A stylist blow drying client's hair while a client is reading a magazine

The importance of creating great client experiences

21 Jul 2021 by Tahlia Shorter

What better way to start an article on client experience than with an anecdote from the 1980s – styles greatest decade! In 1981 a study conducted for Cola-Cola on customer experience found that bad experiences would reach the ears of 10 people. This is where the old marketing adage of “Happy clients tell three friends; unhappy clients tell ten” originated from.

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