What salon owners need to know to succeed on Instagram
In today’s digital age, social media has become an essential tool for any business to reach a wider audience and attract potential customers.
With the hair and beauty industry being so creative and visual, it’s no wonder that Instagram has become one of the most popular platforms for salon business owners to showcase their services and connect with their target market. However, with over one billion active users, it can be challenging to stand out and reach your target audience. This is where utilising the power of the Instagram algorithm comes into play, and one of the best ways to optimise your content for it is by consistently posting original content.