In today’s digital age, social media has become an essential tool for any business to reach a wider audience and attract potential customers.

With the hair and beauty industry being so creative and visual, it’s no wonder that Instagram has become one of the most popular platforms for salon business owners to showcase their services and connect with their target market. However, with over one billion active users, it can be challenging to stand out and reach your target audience. This is where utilising the power of the Instagram algorithm comes into play, and one of the best ways to optimise your content for it is by consistently posting original content.

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Looking to have a thriving social media presence to boost your salon business’s success? Instagram is the perfect place to be!

With over 1 billion monthly users and features that are continually evolving, Instagram is the right place to reach your potential clients. Once you have a clear idea of who your ideal clients are, you can start crafting engaging posts that will keep them coming back—and visiting your salon!

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Did you know that your salon’s Instagram bio is your chance to make a great first impression? It’s true! And, unfortunately, that chance is extremely short-lived.

Believe it or not, it takes less than two-tenths of a second for someone to form an opinion about your salon based on your Instagram bio. That’s faster than the blink of an eye!

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Are you thinking about doing digital advertising for your salon, spa or clinic? Online advertising is becoming increasingly popular for its affordability and ability to easily reach your target audience. However, you’re probably wondering whether it’s worth your time and investment. 

To help you decide whether or not to advertise online, we asked salon digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, what the key benefits of digital advertising are for salons, spas and clinics. 

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Do you want to start advertising your salon online, but you don’t know where to start, what to budget, or how to ensure your ads are a success? 

If you’ve put online advertising into the “too hard basket”, never fear. We asked digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, for her top tips for getting started with digital advertising for salons, spas and clinics. 

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