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How to use hashtags to grow your salon’s Instagram

10 Nov 2023 by Kirsten McHarg

In today’s digital age, social media platforms have become powerful tools for businesses to connect with their target audience and increase brand visibility. Instagram reigns supreme as the platform where images and videos take centre stage.

Whether you’re a salon, spa, or beauty clinic looking to expand your online presence, you’ve probably heard of the tiny yet mighty symbols that can make or break your Instagram game when used effectively: #hashtags.

But how can you ensure that your content gets noticed in a sea of millions of posts?
The answer lies in harnessing the power of hashtags.

What are hashtags?

Hashtags are words or phrases represented by the “#” symbol which serve as a way to categorise and organise content on social media. When you use hashtags strategically, you help your content get discovered by users who are following those specific hashtags. This means that even users who don’t follow your account can come across your posts, increasing your reach and potential for engagement.

Why are hashtags so important on Instagram?

Increase visibility

By adding relevant hashtags to your posts, you increase the chances of your content showing up in the explore tab, on hashtag search pages, and in the feeds of users following those hashtags.

Attract targeted audiences

Hashtags help you reach the people who are genuinely interested in your content. Users searching for specific hashtags for salon, spa, or beauty clinics are more likely to engage with your post if it’s relevant to their interests.

Boost engagement

Studies show that posts with at least one hashtag get more engagement than those without. More likes, comments, and shares can lead to organic growth.

Create brand identity

Unique branded hashtags can help you build a community around your brand, encourage user-generated content (UGC), and tell your beauty clinic’s story effectively.

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Let’s explore tips on how to use hashtags on Instagram to boost your reach and engagement.

Research and choose relevant hashtags

To use hashtags effectively, it’s important to research and choose the most relevant ones for you. Start by brainstorming keywords and phrases related to salons, spas, and beauty clinics. Aim for a mix of popular and niche hashtags to strike a balance between visibility and competition.

Be specific and targeted

When using hashtags, it’s important to be specific and targeted. Instead of using broad and generic hashtags like #beauty or #fashion, consider adding more specific ones like #beautyclinics or #salonandspa. This helps you reach a more relevant audience who is more likely to engage with your content and ultimately convert into customers.

Create your own branded hashtags

Branded hashtags are unique to your brand and can help you build a community around your products or services. They allow users to easily find and engage with your content, while also providing a way for you to track user-generated content related to your brand. Make sure your branded hashtags are catchy, memorable, and relevant to your brand identity.

Limit the number of hashtags

While hashtags are powerful, it’s essential to use them in moderation. Overloading your posts with too many hashtags may appear spammy or desperate for attention. Aim for a balanced approach by using a mix of popular and niche hashtags, and limit your post to a maximum of 10-15 hashtags. This ensures that your content remains focused and visually appealing.

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Hide hashtags

To maintain a clean and visually appealing caption, you can hide your hashtags by placing them in a comment below your post. This keeps your caption clutter-free while still benefiting from the reach of the hashtags.

Avoid banned hashtags

Instagram periodically bans certain hashtags that are associated with inappropriate or spammy content. Make sure you check for banned hashtags, as using them can result in your content being hidden or penalised.

Track your hashtag performance; experiment and adapt if necessary

New trends and hashtags emerge constantly, especially in the beauty industry. Feel free to experiment with different hashtags and strategies. Instagram provides insights into the reach and engagement of your posts. It’s crucial to analyse the performance of your hashtags. Pay attention to which hashtags generate the most engagement and refine your strategy accordingly.

Keep an eye on trending hashtags

Stay up to date with the latest trends and events that are relevant to your field. Research and use trending hashtags that align with your content to join the conversation and increase your chances of being discovered by a wider audience. This strategy can be especially effective during holidays, special events, or industry-specific occasions.

women on instagram


Engage with hashtags

Using hashtags is not just about including them in your posts and hoping for the best. To truly harness their power, engage with the hashtags you use. Explore the hashtag feeds, like and comment on posts from other users, and follow accounts that align with you. By actively participating in the community, you increase your visibility and build relationships with potential customers and influencers in the salon, spa, and beauty industry.

Hashtags have the power to transform your Instagram presence from ordinary to extraordinary. By using relevant and targeted hashtags, you can expand your reach, engage with your target audience, and ultimately drive more traffic and conversions. Remember to: research, choose wisely, and stay consistent with your hashtag strategy. 

Remember that while hashtags are powerful, they’re not a magic bullet. Combine them with high-quality content, consistent posting, and genuine engagement to make the most of your Instagram journey. 

So, start exploring the world of hashtags and watch your Instagram presence soar!

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