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5 expert tips for crafting engaging Instagram posts

17 Apr 2023 by Kirsten McHarg

Looking to have a thriving social media presence to boost your salon business’s success? Instagram is the perfect place to be!

With over 1 billion monthly users and features that are continually evolving, Instagram is the right place to reach your potential clients. Once you have a clear idea of who your ideal clients are, you can start crafting engaging posts that will keep them coming back—and visiting your salon!

Check out the full video below or keep reading to learn some of the best-kept industry secrets to help you create posts that really stand out:

1. Crucial captions

First off, captions are crucial. They’re a great way to get your brand message across, show off your creativity, and connect with your followers. You can even use emojis or hashtags, or ask a question to get people talking. Just try not to be too clickbaity—you want to create captions that really resonate with your audience.

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2. Scroll stopping design

Next, mix it up a bit! Scroll-stopping design is key on Instagram, so you need to keep things interesting. Try using different layouts and angles to showcase your products or services in a creative way. You could even use carousel posts to show off different treatments and products—or the salon and your team! Just make sure your post looks good—you want it to be eye-catching, visually appealing, and on-brand!

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3. Call to action

Don’t forget your call-to-action (CTA)! This is where you tell your followers what you want them to do next. Maybe you want them to tag a friend, visit your website, or buy your product. Whatever it is, ensure it’s clear and aligns with your business goals. You don’t want to be too pushy, but you do want to create a sense of urgency that encourages your followers to take action.

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4. Hashtags #

Make your content discoverable with hashtags! Use hashtags that are relevant to your target audience. What are their interests? What do their lifestyles look like? Use this insight to create hashtags that will help Instagram categorise your content and distribute it to the right audience!

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5. Quality check

Finally, make sure your post is top quality. Check for spelling and grammatical errors, make sure your images or videos are high-quality, and make sure everything is optimised for Instagram. You want to create content that really resonates with your audience and represents your brand in the best possible light.

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So there you have it – our secrets to crafting an engaging Instagram post. Just remember to be authentic, have fun, and experiment with different formats until you find what works for you. Good luck and don’t forget to have fun!

Want more tips? We got you covered. Download our FREE eBook, The Salon Owners Guide to Instagram Marketing, which is filled with tips for salon owners who want to boost their social media success. Get yours now!

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