We’re heading into the peak of the silly season. For most of us, the Christmas season is incredibly busy, filled with family dinners, work parties, New Year’s Eve celebrations and summer BBQs. People want to look their best for these big occasions so hair and beauty salons typically enjoy a boom in bookings.
The Christmas season is upon us! It’s the busiest time of the year for the hair and beauty industry and a great opportunity for a big revenue boost.
In fact, our data shows that revenue increases by over 10% in New Zealand and Australian salons, spas and clinics between the months of October and December!
The lead up to Christmas is hectic, but with a touch of preparation you can make this busy holiday season as enjoyable and profitable as possible.
We recently stopped by Studio 31 in Palmerston North to see Manager Kaaren Whale and her team. We spoke about what has made the salon so successful and unique, what’s helping them to deliver an exceptional client experience, and their tips for other business owners.
Watch Studio 31’s story in this short video, and read the full interview below.
Forms just got even better! Now you can send your customised digital forms by email or sms – allowing your clients to complete their forms whenever and wherever they choose, while reducing visit times, waiting room contact and the use of shared devices. Continue reading…
If you’re in the hair and beauty industry, a great client experience in the lead up to Christmas isn’t always easy. It’s the busiest time of the year, which can mean delighting your clients can fall by the wayside.
However, with some effective teamwork and a few great ideas, you can create an exceptional experience for every client that steps into your salon, spa or clinic this Christmas!
Curious about the benefits of online booking for the hair and beauty industry? Online booking is becoming an expectation for clients and the norm for businesses. The convenience it offers clients, as well as the value it offers salons, spas and clinics has seen it grow in popularity as more people buy products and book services online.
Here are five reasons why you need online booking for your salon, spa or clinic.
Salon, spa and clinic owners wear many hats – and marketing is one of them. With so many different channels to choose from, from social media to traditional advertising, it can be difficult to decide which ones to focus your efforts on, and what to put aside.
To get you started on the path to success, this guide covers the most effective types of marketing channels and activities for salons, spas and clinics, and our top tips for choosing the best marketing tactics for your business.
Targets are a key component of a profitable and successful business. They motivate and focus your team to achieve goals that can grow your salon, spa or clinic and drive more revenue.
However, if you’re finding setting targets difficult to get your head around, this short guide to targets will demystify service and retail targets and help you get started!
Here we cover all your burning questions about setting sales targets in the hair and beauty industry, as well as what you need to think about when setting targets for your team.
The Christmas season is almost here! Love it or hate it, it’s the busiest time of the year for the hair and beauty industry and a huge opportunity to dramatically increase the revenue of your salon, spa or clinic. The good news is it doesn’t need to be a stressful, crazy time if you’re prepared.
This guide covers how to create a strategic Christmas plan for your salon, spa or clinic to get prepared and make it your best Christmas season yet!
You might have noticed that the prep sale button has changed its name – that’s because now you can do so much more than just prepare sales! We’re excited to announce that we’ve just released Point-of-Sale in Kitomba 1 so you can complete a sale from anywhere in your salon, spa or clinic. Continue reading…