Friends having coffee

How to get more referrals for your salon, spa or clinic (8 tips!)

30 Oct 2020 by Kitomba

Word of mouth referrals and recommendations are the best forms of marketing, with 92% of people relying on the opinions of their friends and family to help make purchasing decisions.
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Expanding your team: who when and how to hire

Expanding your salon team: who, when, and how to hire

28 Oct 2020 by Kyra Sproule

Your team is your greatest asset. They serve your clients, they represent your business and they help you achieve your goals. So it’s important that every team member you hire for your salon, spa or clinic is a great fit for your business. 

If you’ve recently had a staff member leave, or you’re finding there’s too much work to go around, you might be looking to add someone new to your team. Hiring a new team member is an exciting opportunity, but if you get it wrong, it can be a huge source of stress for the future. 

So, go about it the right way by following these helpful tips for hiring the best new members of your team – including who to hire, when, and how to find the best person for the job. Continue reading…

How to build a client loyalty programme that works

How to build a client loyalty programme that works

28 Oct 2020 by Isabella Castle

Marketing efforts often put the focus on attracting new clients rather than keeping existing ones happy and encouraging them to recommend your business to others. While new clients are very important, the cost of keeping an existing client is only 10% of the cost of acquiring a new one! 

So if you’re wondering how to turn your current clients into loyal advocates of your salon, spa or clinic, a great place to start is with a strong loyalty programme. 

This article covers what value client loyalty can provide your business, and how you can build a loyalty programme that works!

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customer success story of Pania Ryan Beauty Retreat Palmerston North

Customer success story: Pania Ryan Beauty Retreat

27 Oct 2020 by Kitomba

We stopped by to see Pania Ryan at Pania Ryan Beauty Retreat in Palmerston North, New Zealand, to talk about her multi award-winning salon and what makes it unique and successful, as well as her top tips for salon owners. 

Watch Pania Ryan’s story in this short video, and read on for the full interview.

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Girl on computer

How to build your salon, spa or clinic’s brand on social media

22 Oct 2020 by Tahlia Shorter

Start-up and well-established salons, spas and clinics alike need to stay on top of trends, and believe us when we say that social media is essential to building a hair and beauty brand. Successful modern salons promote a lifestyle as much as a hairstyle!
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How to bring your team on your journey to business success

How to bring your team on your journey to business success

20 Oct 2020 by Kitomba

Setting goals is the easy part. Turning them into reality is where you need consistency, patience and perseverance. Your biggest resource for facing this challenge is your team. As a leader, you need your team to understand what success looks like. They also need to understand the role they play in reaching that success. 

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customised Kitomba 1 access levels

Customisable Kitomba 1 Access Levels

19 Oct 2020 by Kitomba

We’ve just made exciting changes to our access levels in Kitomba 1 to give you more control over the security of your business. Now you can customise Kitomba 1 access levels so your staff have access to everything they need and nothing they don’t. Continue reading…

Tips for making a salon successful

3 simple ways to make your salon more successful

14 Oct 2020 by Kitomba

Success. We’re all striving for it but how do we achieve it? There are many ways to grow your business, but what methods are proven to work for hair and beauty salons?

If you want to know how to make a salon successful, here are three simple things you can do that will drive revenue and increase client satisfaction and loyalty.
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Introducing targets to your team

How to introduce targets to your team for rapid growth

12 Oct 2020 by Kitomba

If you’re not sure how to introduce targets to your team at your salon, spa or clinic, we’ve got some tips to ensure they’re a success!

This short guide covers everything you need to know about introducing targets to your team in a way that inspires and encourages them to do the best work they can, rather than feel pressured or discouraged. It also covers how to track the progress of your team, and the best ways to reward their success.
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Make up artist working with client

The 10 best client messages you can automate to save time and grow revenue

8 Oct 2020 by Kitomba

For salons, spas and clinics in the hair and beauty industry, following up with clients and sending personalised and helpful emails and SMS text messages can increase your client retention rate, encourage repeat purchases and bookings, enhance your client experience and even attract new clients.
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