How to understand your salon’s Instagram analytics

15 Sep 2023 by Kirsten McHarg

Instagram is a powerful social media platform with over a billion active users. If you’re looking to grow your salons or spas Instagram account, it’s important to understand how Instagram analytics work.

What’s Instagram analytics?

Instagram Analytics is a suite of analytics tools that provides insights into your account performance, such as your follower growth, engagement rate, and top performing posts. By tracking your analytics, you can identify what’s working and what’s not, and make changes to your content strategy accordingly.

How to Access Instagram analytics

To access Instagram Analytics, you need to have a business Instagram account. Once you have a business account, you can access your analytics by going to your profile and clicking on the “Insights” tab.

What are the different types of Instagram analytics?

There are many different types of Instagram analytics, but some of the most important ones include:

Engagement rate

This is the percentage of your followers who engage with your posts, such as by liking, commenting, or saving them. A high engagement rate indicates that your content is resonating with your audience.


This is the number of people who have seen your posts. A high-reach indicates that your posts are being seen by a large audience.


This is the number of times your posts have been shown to people. A high number of impressions indicates that your posts are being seen by a lot of people, even if they don’t all interact with them.

Top posts

This shows you which of your posts have performed the best in terms of engagement, reach, and impressions. This can help you identify the types of content that your audience likes the most.

Audience demographics

This shows you the age, gender, and location of your followers. This information can help you tailor your content to your target audience.

Time of day

This shows you when your followers are most active on Instagram. This information can help you schedule your posts for times when your audience is most likely to see them.

Post types

This shows you which types of posts (photos, videos, carousels, etc.) perform the best. This information can help you decide which types of posts to create more of.

Website traffic

This shows you how many people have clicked on your website link from your Instagram posts. This information can help you measure the effectiveness of your marketing campaigns.

Leads generated

This shows you how many people have submitted their contact information through your Instagram lead forms. This information can help you measure the effectiveness of your marketing campaigns.

Profile views

This shows you how many times your profile has been viewed. This can help you measure the overall visibility of your account.


How to use Instagram Analytics

Once you’ve started tracking your Instagram analytics, it’s important to take some time to analyse the data. Look for trends and patterns that can help you improve your content strategy. For example, if you notice that your engagement rate is higher on certain days of the week, you might want to schedule more posts for those days. Or, if you see that your followers are mostly women in their 20s, you might want to create content that appeals to that demographic.

Here are some tips on how to learn, test, adjust, and look for trends and patterns from the data to get insights you can use to make changes to your strategy:


The first step is to learn as much as you can about your audience and your goals. What are their interests? What are their pain points? What are they looking for in an Instagram account? Once you understand your audience, you can start to develop a content strategy that will resonate with them.


Once you have a content strategy, it’s important to test it out. Try different types of content, different posting schedules, and different hashtags. See what works best for your audience and your goals.



As you test different things, be prepared to adjust your strategy. If something isn’t working, don’t be afraid to change it. The goal is to find what works best for you and your audience.

Look for the trends and patterns

The data you collect can tell you a story about your audience and how they’re interacting with your content. Look for trends and patterns that can help you improve your content strategy.

Make changes to the strategy

Once you’ve identified the story from the data, you can make changes to your strategy. This could involve changing the types of content you post, the posting schedule, or the hashtags you use.

It’s important to be patient and persistent when testing, learning, adjusting, and looking for the story from the data. It takes time to find what works best for you and your audience. But if you’re willing to put in the effort, you can use data to grow your Instagram account and achieve your business goals.

So, deep dive into your Instagram insights and let the data empower your content strategy. Remember this: analytics isn’t just a tool; it’s your compass on the path to Instagram success!

If you want to know how to utilise Instagram to engage your ideal clients and turn them into paying clients, download Savvy Salon Marketing’s free guide: The salon owners guide to Instagram marketing.

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