Facebook is now well and truly integrated in our personal lives. It’s how we stay in contact with old and new friends, share news, invites, photos, and videos. It’s become the way many of us stay ‘in the know’ with our favourite brands and products. But the real beauty of Facebook is the voice it gives to small, local businesses, such as salons and spas. Never before have we had such a direct way to ‘talk’ with our clients and community on a daily basis.
At Kitomba, we’re very proud of our team and our culture as we get to work with the most talented, driven, curious, kind and fun people. We’re also passionate about our customers and committed to their success in the hair and beauty industry. While we work hard, we always find time to connect, get to know each other and have a good time.
Read on to get to know the Kitomba team and learn more about the activities and events we participate in.
Do you need some fresh new ideas or tips to boost your Facebook activity and engage with your clients?
Check out these easy and fun Facebook activities that will help grow your ‘likes’ with your clients. Continue reading…
As we are halfway through the year, in this edition of industry insights, we’ve put together data from Kitomba Benchmark to give you an idea on key areas where incremental improvements will ensure long-term success for your salon, spa or beauty clinic. Kitomba Benchmark is a feature of Kitomba Salon and Spa Software that compiles and compares anonymous data from across the hair and beauty industries.
Winter is the perfect time to refocus your business and finish the year in a strong financial position.
Great news! Facebook’s new ‘Book Now’ button will let your clients link to your Online Booking page directly from your mobile or desktop Facebook page. Continue reading…
The Facebook marketing landscape has changed over the years. Businesses no longer appear in the newsfeed as much as they did before the algorithm adjustments, and it’s now much harder to get noticed.
However, this doesn’t mean Facebook is dead, nor does it mean Facebook isn’t a great platform for reaching your target audience. You simply need to adapt your approach.
Our statistics show that in the average hair or beauty business, regular clients make up around 40% of the client base. Yet they also account for around 70% of all appointments. This suggests that regular clients are worth a lot more to a business than one-off clients. Continue reading…
It was almost 10 years ago that the first ever Vivo Salon was opened and now there are over 90 Vivo Hair and Skin Clinics across New Zealand. It has been an incredible journey to watch and we’ve loved seeing them grow.
We spoke to Executive Director, Lynden Mason, to ask him about what he loves about the industry, his business journey and the importance of empowering your staff to achieve success. Continue reading…
Today, more than ever, protecting your data is essential to the success of your salon, spa, or clinic. A data breach or cyber-attack can interrupt your business and even cause long-lasting damage to your reputation.
We’ve all heard about the 2021 attacks on Waikato District Health Board (New Zealand) and Channel Nine (Australia) when both organisations experienced significant IT issues, interruptions to their business, and stolen data. It’s a good reminder of how essential it is to be proactive with your data security and put preventive measures in place to help safeguard your business.
The biggest complaint I hear from disgruntled salon owners is that their staff up and leave after receiving comprehensive service and ongoing technical training, taking all that knowledge with them for the benefit of the next place they work!
Unfortunately, there are too many owners with this fearful mindset around training. But, have you ever considered the value of training employees in the art of giving GREAT service? Continue reading…