Now I know, you know, that Christmas will happen this year whether you’re ready or not, so you might as well be ready!
It’s important to put some time aside to gather your thoughts and to sketch out a Christmas Marketing Plan. Think about timing, budget, staff, products and promotions. It may all seem very daunting at this stage. However, planning now will not only save you time and hassle later, but will also boost your business profits this coming Christmas and New Year.
It was Stephen Covey in his book 7 habits that said “begin with the end in mind”. What he meant, was know what you want to achieve and work backwards to determine the steps to get there.
When I say targets at this time of the year I’m talking about setting up special Christmas ones. There’s tonnes of options like increasing gift voucher sales or determining how many new clients you want through the door.
The important message here is it’s only once you know what you want to achieve that you can start making it happen. Remember “begin with the end in mind” and then plan. If you find you struggle with planning, then contact me.
What are your suppliers doing for you for Christmas? Do they have gift packs? Have you budgeted for an increased spend to boost retail sales? If not, ask the question, I’m sure your rep will come up with something great.
Additionally, don’t rely solely on your suppliers. I’m sure you have products that would be great stocking fillers. Or why not package your own products – like straightener’s and heat protectant product beautifully gift wrapped. Remember, at Christmas time people are always looking for gift ideas, so make it an easy and convenient option to purchase them from you.
Don’t forget to think like a supermarket too. How many times have you grabbed something at the checkout that you didn’t intend to buy? Stack your front desk with small, inexpensive items and you’ll add serious dollars to your Christmas sales.
Action Changes Things. What do I mean? Well if you plan to have posters promoting your Christmas gifts, then get them designed as soon as you lock in the gift. Creating gift cards? Then book in a meeting with your staff now so you’ll definitely have time to get them on board with selling them.
Basically, get busy getting things done now while you have the time, so you’re not putting yourself under time pressure as the silly season gets closer. So make a list of what do you need to get done to make it the best Christmas ever and then create an action plan for achieving it. A good way of doing this is to block out 30 minutes every Monday morning and plan your week based on the things on your to do list.
The meeting I mentioned before is vital, so is training your team so they’re ready for Christmas. Make sure they understand why you’re doing it, how it’ll work, your expectations for sales and their attitude & commitment. Make it fun but serious so they understand there’s a special job to be done and it’s to create the best Christmas for the salon and it’s clients. Ensure they’re aware of the rewards for great performance, because the huge effort they’ll put in deserves a reward!
DON’T JUST THINK ABOUT CHRISTMAS
Did you know the best time to market your business is when you’re busiest?
So don’t just think about marketing for Christmas but January and February appointments too. Don’t just stick to a rebooking promotion, be creative and get your team involved. Here’s some ideas to get you started:
- Do special mother-daughter days in January and offer a good deal to those who book in December.
- Or offer a free eye trio if they pre-book a facial for February.
Remember, clients are in the spirit of spending around Christmas and you’ll find it much easier to book January and February if you start in November.
To really get your creative juices flowing download my Christmas ideas list.
Oh and Merry Christmas and Happy Holidays!