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The barbershop quartet – 4 steps to providing a brilliant barbershop experience

15 May 2021 by Jodie Rasmus

My partner’s beard has gone through a myriad of transformations over the years, evolving and morphing according to fashion, comfort and whim. 

With my interest in the industry, I’ve practically been in the chair with him for each of multiple visits to different barbershops. He loves to share his experiences with me and we’ve grown to appreciate the finer skills involved in ‘best practice’ barbering.

Continue reading…

Business tips

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
How to create an effective referral programme for your salon, spa or clinic

How to create an impactful referral programme for your salon, spa or clinic

5 May 2021 by Kitomba

Client referral programmes have been a part of the hair and beauty marketing landscape for a long time, but it can be discouraging if you’ve tried running a referral scheme and you’re not getting many referrals. 

While we can’t expect to get referrals immediately after launching a referral programme, there are things we can do to ensure they’re as effective as possible, which we cover in this blog.  Continue reading…

Business tips

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
Beautiful hair products on display in salon

Industry insights: Retail statistics for the hair and beauty industry

23 Apr 2021 by Kitomba

The hair and beauty industries in New Zealand and Australia experienced pent-up demand for services and retail in 2020 after lockdowns. Some were even able to pivot quickly to selling retail online while their businesses remained closed. Continue reading…

Business tips, News

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
Beautician servicing a client

14 ways to sell more retail

17 Apr 2021 by Kitomba

Retail is a great way to increase how much your clients spend and increase your salon’s profit. So we’ve put together a list of our top 14 tips to help you sell more retail.

Continue reading…

Business tips

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
Buoy Blog 680 x400 success story chevron

Customer success story: Buoy Salon & Spa

15 Apr 2021 by Kitomba

Wellington’s Buoy Salon & Spa has been in business for more than 35 years and has developed a fine reputation for excellence. The salon and spa’s expansive collection of awards alone speaks volumes, so we were excited to get the chance to meet with Managing Director Philippa Middleton to talk about what has made the salon and spa so successful. Continue reading…

Business tips

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
Using Kitomba 1 on a tablet to process a sale

Redeeming vouchers in Kitomba 1

12 Apr 2021 by Kitomba

Vouchers are now an accepted payment type in Kitomba 1 Point-of-Sale, so you can redeem vouchers from anywhere in your salon, spa or clinic. Continue reading…

Feature releases

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
Google my business tips for salons spas clinics

Google My Business tips for salons, spas and clinics

31 Mar 2021 by Janelle Cheesman

Are you making the most of Google My Business for attracting new clients to your salon, spa or clinic?

Find out how to get your business found on Google maps with these expert tips for claiming and optimising your Google My Business listing.

Continue reading…

Business tips

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
7 ways to upsell retail in your salon spa or clinic

7 ways to upsell retail and services in your salon, spa or clinic

29 Mar 2021 by Kitomba

Upselling retail and services is a great way to increase your salon, spa or clinic’s average client spend. Whether you introduce your clients to higher cost, more premium products or services, or recommend an upgrade or other add-ons, it can all result in a more profitable sale for your business.

So how can you ensure you’re consistently upselling to your clients?

Here are seven effective ways to upsell more retail and services in your salon, spa or clinic.
Continue reading…

Business tips

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
Signs you need to hire a salon business coach

6 signs you need to hire a salon business coach

26 Mar 2021 by Janelle Cheesman

Running a business is hard work – especially if you’re a salon, spa or clinic owner who works in your business as well as on your business. It’s only natural to reach a point where you’re asking yourself “where to from here?” and wondering what you should do next in order to take your business to the next level and maximise your potential (and profits).

Continue reading…

Business tips

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus
average client revisit period nz au hair and beauty industries

Industry insights: Average client revisit period for the hair and beauty industry

24 Mar 2021 by Kitomba

The average revisit period for hair and beauty in both New Zealand and Australia has remained stable over the past few years, but increased considerably due to lockdown restrictions in Q2 2020.

We looked into the data to find out what the average revisit periods are for the hair and beauty industries in both New Zealand and Australia, and have provided tips for reducing your own revisit period to help increase your revenue.

Continue reading…

Business tips, News

Jodie Rasmus

Jodie Rasmus

ZING Coach, The ZING Project
Jodie has been immersed in running a business almost as long as she’s been cutting hair. Becoming a salon owner by the time she hit 20, it didn’t always come easy. Jodie made mistakes and learnt lessons the hard way over the next 30 years.

“No one gets born with business skills or the right mindset. You need someone to teach you what you don’t know and give you strategies to make it happen. Now I’m in the best position of all…I get to pay it forward and mentor other salon owners using the ZING Coaching model that transformed my own business and life in ways I never thought possible."
Jodie Rasmus