Kitomba blog

Upselling retail and services is a great way to increase your salon, spa or clinic’s average client spend. Whether you introduce your clients to higher cost, more premium products or services, or recommend an upgrade or other add-ons, it can all result in a more profitable sale for your business.

So how can you ensure you’re consistently upselling to your clients?

Here are seven effective ways to upsell more retail and services in your salon, spa or clinic.
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Running a business is hard work – especially if you’re a salon, spa or clinic owner who works in your business as well as on your business. It’s only natural to reach a point where you’re asking yourself “where to from here?” and wondering what you should do next in order to take your business to the next level and maximise your potential (and profits).

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Search Engine Optimisation (SEO) is a process that allows search engines, like Google and Bing, to find, read and understand your website and know when to show it to a user that’s looking for businesses similar to yours. 

For example, if you provide haircuts in Melbourne, when someone searches for “Haircut Melbourne” in Google, you want your website to feature in the list of results the searcher is shown.

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It’s tempting to put all your efforts into getting new clients to walk through the door of your salon, spa or clinic, but ask yourself this: are you maximising the potential of the clients already walking in?

Acquiring new clients is considerably more expensive than keeping the clients you already have, so it’s in your best interests as a hair and beauty business owner to keep your client base happy, loyal, and visiting more frequently.

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