Marketing automation makes it easy to target and personalise every interaction with your clients on autopilot.
Here are 6 essential automated marketing ideas for salons, spas and clinics that hair and beauty businesses are using to provide a better client experience and increase their bottom line.
1. Appointment reminders
Appointment reminders are fundamental to salons, spas and clinics because they dramatically reduce no-shows. People get busy and often forget appointments that were made weeks ago, so clients love receiving reminders, and you’ll love having fewer no-shows.
Check if your software allows you to set up appointment reminders to automatically send to your clients before their appointment, either by SMS text message or by email.
2. Happy birthday messages
We all love to get goodies on our birthday. Sending a birthday text or email and including a gift, like a discount they have 30 days to use on a service, will get them back into your salon, spa or clinic and make them feel special on their birthday. Plus it’ll help to create loyal clients that come back time and time again.
To be able to set up automated birthday messages for your clients in Kitomba, you’ll need to collect the birth dates of your clients and enter this information into Kitomba. This can be part of your consultation process with new clients. Or you can use our Give to Client feature which allows your clients to enter their own details into their Client Card using any device.
3. Appointment follow-up
It’s always a good idea to follow up with your clients soon after an appointment. Whether it’s a simple thank-you message, asking for feedback or to leave a review, encouraging rebooking, or upselling products or services related to their appointment.
If you have a loyalty programme, check if your software lets your clients know how many points they have and what they can spend them on.
You can choose the follow-up time frame for your messages, too. Whether you want to send the message the following day or a week later, you should be easily able to do it in your software. To use this feature in Kitomba Salon and Spa Software, read our Everyday Marketing support guide to find out how.
4. Before or after a particular transaction
When a client purchases a specific product or service, you can set up automated marketing emails to send an email telling the client about that product or service, including care instructions or a ‘how-to’ guide, and other relevant information.
You can also use this as an opportunity to tell them about other products and services that they may like, which are relevant to the product they purchased.
For example: if styling tongs are purchased, you can set up an automated marketing email that sends the client links to videos on how to style their hair, and products you recommend to use when styling with the tongs. If you have an online store you can link to the products for them to purchase immediately too.
After treatments, product purchases and specific services you can also set up automated emails to follow up with them six or so weeks later to remind them to re-purchase or rebook.
For example: you can create an automatic email to remind balayage customers they’re almost due for their 6-week toner to keep their colour fresh.
This is incredibly useful for increasing client retention and rebooking rates, which will have a positive impact on your revenue!
5. Client referral ‘thank you’ messages
It’s not easy to remember to thank someone for sending you business, so having an automated and personalised thank you message for referrals is a great way to make your clients feel appreciated – and they might send more referrals your way!
See if your software allows you to automatically thank clients for making a referral, resulting in a new client for your business. You can either reward them or simply send a thank you message.
If you’re a Kitomba customer, the Customer Referrals feature let’s you track:
- All clients that have been referred to your business.
- How those clients were referred.
- How much those referred clients have spent.
- Total spend of all Referral types.
Learn how to set up and track Kitomba Customer Referrals.
6. Clients that haven’t been back to see you for a while
Get in touch with clients who haven’t been in for a while and remind them to book an appointment with you. They’ll appreciate the proactive reminder and it shows that you value their business.
You can set up rebooking reminders for 8-12 weeks after the appointments of your regular clients, and you can also create a marketing campaign for lost clients that haven’t visited for five months or more, offering a discount code or promotional offer to encourage them to return again.
More tips on automated marketing
If you’re looking for more tips on how to set up your automated messages, build and manage your contact lists, and track your success, download this free automatic marketing e-book. It also includes ready-to-use email and SMS templates, and checklists.
Save time and grow with Kitomba Everyday Marketing
Not only will Kitomba Everyday Marketing save you time, but it can significantly increase your revenue when done right.
That’s because automating your everyday marketing messages can encourage your clients to rebook, increase spend, reduce no-shows, get more referrals, increase loyalty and much more.
All of that can be achieved with a little planning and set up time. After you’re all set up, you’ll just need to keep an eye on your numbers and enjoy the results of Kitomba Everyday Marketing.
To find out more about email and SMS marketing, check out the top 10 client messages you could automate now.
If you’re a Kitomba customer and want to set up your everyday marketing, visit our Marketing Support Centre.
If you’re not a Kitomba customer and want to see the software in action, book a free personalised demo where we’ll show you the possibilities for your business!
Editor’s note: This post was originally published on 7 Mar 2013 and has been updated for accuracy and comprehensiveness.