Kitomba has integrated with Google Analytics 4. If you’ve never heard of it before, Google Analytics allows you to gain invaluable insights into the performance of your marketing campaigns and overall success of having an Online Booking site. You can easily track how many times people have visited your online booking site (known as page views) and how many people ended up booking an appointment (known as conversions) for your Kitomba Online Booking site. 

If you’re still unsure if this is something you should be using, read on to learn how Google Analytics 4 can help your salon, spa or clinic, and how to get started.

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Do you know there are 6 places where money is hiding in your salon, spa, or clinic? We spoke with senior coaches from The ZING Project, Marie Drever and Jay Chapman who specialise in helping businesses in the beauty and hair industry thrive in all aspects of business.

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Selling retail can be an uncomfortable task for a lot of hair and beauty professionals. It can feel awkward to “push” your clients to buy products when you’re trying to build a strong relationship and turn them into regular clients.

But it doesn’t need to be that way!

Watch the video below or keep reading to hear from Paul Carbis about the best way to approach this topic with a client, and his top tips for helping us to get comfortable selling retail.

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If you’re taking deposits for online bookings and selling vouchers online through Kitomba Online Booking, you can now choose Kitomba Pay as your online payment gateway.

Kitomba Pay is a simple, smart and secure online payment solution for salons, spas and clinics in Australia and New Zealand, which is designed to streamline the payment experience for you and your clients.

If you’re currently using PayPal for your online payments and want to know the key differences, this guide will tell you everything you need to know before you make the switch to Kitomba Pay.

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If you want to fill your appointment book, promote a new service or product, or let your clients know something important, sending a SMS campaign is one of the most efficient, and effective tools that salons, spas and clinics can use.

Studies have found that a SMS marketing message gets opened and viewed an average of 98%, and on top of that, the average user takes action based on a text message within 90 seconds (SMSglobal, 2021). That means if you want to get your message in the hands of your clients, SMS is the way to go!

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Email and SMS marketing are essential tools for salons, spas and clinics to connect with clients, encourage bookings, and promote products and services. Each one has its benefits and limitations so read on to learn what channel will best help you meet your goals.

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