Understanding your clients is crucial to the success of any marketing strategy for salons and spas. It is only through truly understanding who your clients are that you can clearly define what they want and need from your hair and beauty business. So before you even start developing your marketing strategy for the year, continue reading to find out how to define your salon or spa’s target audience.
Salon, spa and clinic owners wear many hats – and marketing is one of them. With so many different channels to choose from, from social media to traditional advertising, it can be difficult to decide which ones to focus your efforts on, and what to put aside.
To get you started on the path to success, this guide covers the most effective types of marketing channels and activities for salons, spas and clinics, and our top tips for choosing the best marketing tactics for your business.
Your Instagram page is hot! Amongst your followers you list people from across the globe and even other industry professionals. You have thousands of Facebook followers, mint photos, gorgeous branding, stunning models, a swag of relatable hashtags. You have so much going on. You’ve got high tech gadgets, luxe fittings and your space looks incredible. You’ve branded everything in sight, from towels and coffee cups to surveys, t-shirts, caps, business cards and vouchers. Everything’s matchy-matchy.
It appears your business is absolutely killing it. But is it?