Make it easy for your clients to purchase the perfect gift by selling online gift vouchers for your salon, spa or clinic. If you have Kitomba Online Booking, you can create and manage your online vouchers in Kitomba 1. Once you’re all set up, you’ll need to promote them so your sales really take off! Here are 8 ways to start selling more.
1. Add a button to your website
The first thing you should do is add a ‘Buy voucher’ button, or option in your navigation, at the very top of your website. This makes it easy for your clients to see and click through to purchase a gift voucher.
2. Post it on social media
Make a big deal about the launch of your new online gift vouchers by posting about it on all your social media channels.
Choose an eye-catching image, explain how your clients can purchase vouchers for your salon, spa or clinic, and be sure to include your online voucher website address.
3. Send an email campaign
Ensure all your clients know that they can buy vouchers for your business online with a MailChimp email campaign.
We recommend including a button in your brand colour that links to your online voucher website. That way it will really stand out and encourage your clients to click through to purchase a voucher.
4. Put it in your newsletter
Do you send a regular newsletter to your clients? Don’t miss out on the chance to include a sentence or two about your online vouchers, and as always, include a link to your online voucher website.
5. Send a text message to your clients
90% of text messages are read within 3 minutes, so to really make sure you reach your clients, send a text message campaign. Use Kitomba to send a personalised text to each of your clients letting them know you’ve got their gifting needs covered!
6. Promote them in your salon
Design some cool posters or stickers promoting your online gift vouchers and display them throughout your salon, spa or clinic. Putting them where your clients pay, on mirrors and in your window will let your clients know you offer this great gift option.
7. Run a giveaway
What better way to grab people’s attention than with an opportunity to win something! Run a giveaway where one lucky person will win a voucher to use at your salon, spa or clinic.
Whether you run your giveaway on Facebook, email or in-store, it’s sure to give your new vouchers fantastic exposure so everyone knows about them!
8. Promote gift vouchers at the right time
Keep promoting your online vouchers throughout the year when your clients need gift ideas the most! You’re sure to see a spike in sales if you use these ideas to promote them in the lead up to Fathers Day, Mothers Day and Christmas for example.
To learn where to find your Online Voucher Sales website address and how to use it on social media, your website, emails and text messages, visit our support guide.