In today’s digital age, social media has become an essential tool for any business to reach a wider audience and attract potential customers.

With the hair and beauty industry being so creative and visual, it’s no wonder that Instagram has become one of the most popular platforms for salon business owners to showcase their services and connect with their target market. However, with over one billion active users, it can be challenging to stand out and reach your target audience. This is where utilising the power of the Instagram algorithm comes into play, and one of the best ways to optimise your content for it is by consistently posting original content.

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In an ideal world, we would have enough time to take care of our clients and focus on our business, all while having ample time for ourselves and with friends and family.

Unfortunately, that isn’t usually the case. We run out of time and tend to drop the ‘non urgent’ things like marketing our businesses, but this should be the very thing to focus on! Marketing is a way to stay connected with your clients when they aren’t in the salon, spa or clinic, and with the power of marketing automation, you don’t need to spend any of your precious time on it.

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If you want to fill your appointment book, promote a new service or product, or let your clients know something important, sending a SMS campaign is one of the most efficient, and effective tools that salons, spas and clinics can use.

Studies have found that a SMS marketing message gets opened and viewed an average of 98%, and on top of that, the average user takes action based on a text message within 90 seconds (SMSglobal, 2021). That means if you want to get your message in the hands of your clients, SMS is the way to go!

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Email and SMS marketing are essential tools for salons, spas and clinics to connect with clients, encourage bookings, and promote products and services. Each one has its benefits and limitations so read on to learn what channel will best help you meet your goals.

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Looking to have a thriving social media presence to boost your salon business’s success? Instagram is the perfect place to be!

With over 1 billion monthly users and features that are continually evolving, Instagram is the right place to reach your potential clients. Once you have a clear idea of who your ideal clients are, you can start crafting engaging posts that will keep them coming back—and visiting your salon!

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With costs rising and minimum wage going up in New Zealand on 1 April, it’s important to use this opportunity to look at your prices and wages in your salon, spa or clinic.

To help you do this, we’ve partnered with Patricia Ross from First Class Services to provide a free 30-minute online training on Monday 3 April at both 12pm and 8pm to help you get started with your pricing and wages strategy.

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Barney Martin Hair in Sydney’s Surry Hills has been in business for over 20 years, and is an outstanding example of a salon that offers a luxurious, yet laid-back, experience. We sat down with Barney Martin to learn about his biggest challenges in business, his tips for anyone starting out, and the secret behind how he keeps his clients coming back. 

Watch the video below and keep reading to learn more about Barney Martin’s journey. 

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The business world is full of jargon and financial terms you’re expected to understand. To help you navigate these terms, we’ve put together a quick reference guide of some of the key financial terms you may encounter as a salon, spa, or clinic business owner.
Click on any of the terms below to be taken to its summary.

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