THE LOUNGE AND CO

Customer success story: The Lounge and Co.

8 Feb 2022 by Kitomba

Candice Whitehead, director of the Lounge and Co., started in the hair industry at a young age and was always driven by her passion for the industry. The Lounge and Co. was established in 2015 and in November they opened their third location in Queensland.

We sat down with Candice to learn more about what it takes to build a strong brand, grow and develop your team, and how software can help you take your business to the next level. 

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Stylist curling client's hair

Industry insights: the effects of COVID-19 on the hair and beauty industry in Q4 2021

1 Feb 2022 by Kitomba

Reflecting on Q3 2021, we can clearly see that waves of COVID-19 cases and restrictions affected the revenues and operations of hair and beauty businesses in both Australia and New Zealand. While it was a hard quarter for the industry, Q4 2021 saw a surge in spending, making it a great way to end the year. In particular, we saw a rise in average client spend, an increase in revenue through online booking and overall, higher revenues for businesses.

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Beauty clinic owner working on her laptop

How hair and beauty salons use marketing automation to grow their business

28 Jan 2022 by Kitomba

More salon owners and managers are choosing to automate their marketing to improve business operations and client relationships in their salons, spas and clinics. Marketing automation is still new to the hair and beauty industry but it’s destined to become a must-have for salons that aim to grow their business and increase revenue. 

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Untitled design - 2020-02-10T145644.248

Valentine’s Day promotion ideas for salons, spas and clinics

17 Jan 2022 by Kitomba

Valentine’s Day is a fantastic opportunity to attract new clients for your salon, spa or clinic and increase profits. Here are our top marketing and promotion ideas and tips to help you make the most from the day!

Before you decide what marketing you’ll do for Valentine’s Day, it’s important to set campaign goals that will help you measure your success.
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Customer success story: Chrysalis

Customer success story: Chrysalis Beauty

13 Dec 2021 by Kitomba

Louise Dickinson has been in the beauty industry for over 26 years. She started her career back in the UK working for the world-renowned beauty salons and overseeing 120 staff. Now she’s the owner of the three highly successful beauty clinics in the Auckland region. 

We sat down with Louise to talk about the importance of investing in your team and culture as well as creating extraordinary experiences for your clients. 

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Salon owner working on her laptop

What is marketing automation and why is it important for the hair and beauty industry?

13 Dec 2021 by Kitomba

If you want to grow your hair salon, spa or beauty clinic, reduce no-shows, encourage online bookings, and provide a better client experience, you should consider using marketing automation. 

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New client filter option for Kitomba 1

New filter options for client lists

7 Dec 2021 by Kitomba

Our new filter allows you to choose the exact date range you want, giving you the freedom to create lists that are perfectly customised to your needs! This applies to Mailchimp, Kitomba 1 text campaigns, and your Client tab.  Continue reading…

Salon owner setting up automatic marketing on her computer

Salon marketing checklists for email and SMS marketing campaigns

6 Dec 2021 by Kitomba

Email and SMS marketing are essential tools for salons, spas and clinics to connect with clients, encourage bookings, and promote products and services. Each one has its benefits and limitations so read on to learn what channel will best help you meet your goals.

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Client opening automated email on her phone

6 essential automated marketing ideas for salons, spas and clinics

2 Dec 2021 by Kitomba

Marketing automation makes it easy to target and personalise every interaction with your clients on autopilot.

Here are 6 essential automated marketing ideas for salons, spas and clinics that hair and beauty businesses are using to provide a better client experience and increase their bottom line.

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success story lush

Customer Success Story: Lush Skin and Body 

2 Dec 2021 by Kitomba

We recently chatted to Laura Smyth, who owns Lush Skin and Body in Melbourne and has recently opened a second location in Perth. She told us about how she got started in the industry, how she manages two businesses remotely, and her top tips for other business owners.

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