What’s one of the easiest ways to engage with your current and potential clients? The answer is, Facebook! It makes it simple for clients to message you about appointments, or check out what services and packages you have to offer. The benefits of Facebook go beyond just that though! Keep reading to find out why Facebook is still good for businesses and how to make a great business page.
Are Facebook pages still relevant in 2022?
Social media trends change all the time, so it’s understandable to be uncertain about where you put your energy. Knowing where your clients are can be tricky, so here are some stats on the current state of Facebook:
- There are nearly 3 billion people that use it every month.
- Facebook has overtaken search engines like Google in some countries as the most popular site.
- Usage has declined amongst young people, but for adults and above, it’s still popular!
So, if you were to only choose a couple of social media platforms to put your efforts into, Facebook should definitely be one of them!
Facebook is also good for Search Engine Optimisation
Due to its size and popularity, Facebook has a high authority within Google so your Facebook business page may appear alongside your website in the search results. The more exposure your business has online, the more chances you have of being found by your ideal clients!
Get started with the basics
You need to make sure your Facebook business page is sleek, full of great content and on brand. Read on to check out our 6 tips on how to do just that.
1. Fill out your business details
When you’re creating your Facebook business page for the first time, you’ll be prompted to first fill out your basic details (name, address, phone number) and then later you’ll be able to enter your About information.
Fill out this information correctly, keeping in mind that the phone number will likely become a popular first point of contact for people looking to contact your business or book an appointment.
2. Add your profile picture and cover photo
Keep your imagery across your website and social media platforms similar, so people know it’s you. There are lots of businesses out there with similar names, so your branding needs to be present!
Get your dimensions right
- Ideal profile picture dimensions are 170 pixels by 170 pixels. Facebook will crop this into a circle that will look more like 160 x 160.
- Ideal cover photo dimensions are 820 pixels by 462 pixels, but keep in mind that Facebook will crop this differently for a smartphone or desktop. Follow the guide below.
Create an eye-catching cover photo
Your cover photo spans the majority of your Facebook business page, plus it’s at the very top! So it’s important to make sure it’s looking good. There are lots of things to consider like text, branding, colour and symmetry. Hubspot has some great suggestions and ideas for cover photos, so check it out. Then if you need a good platform to create it, check out the free online tool Canva!
3. Complete your page information
The About page has several sections where you can highlight all the great things about your salon, spa or clinic. This page is very important as it’s indexed by Google – this means if you have a descriptive, keyword-rich About section, you’re more likely to be found on Google. Don’t forget to add the link to your website there too!
4. Get customising!
Facebook lets you customise your page even further! In your Page settings, there’s a Templates and Tabs tab. This lets you configure how you want your Page to look.
Tabs are essentially different sections of your Page, such as your posts, your photos, reviews of your hair and beauty business, and more. You can decide which tabs you want on your Page and their order on your Page.
5. Add your team as collaborators
It’s a good idea to add the team members you want helping with social media as collaborators. There are several levels you can choose from:
- Admin – Complete access.
- Editor – Can edit the page, send messages and post on the page, but does not have access to everything.
- Moderator – Slightly less ability to edit the page, but still able to respond to comments and send messages.
You can add team members in the Page Roles section. We recommend making your team members Editors, and anyone who’s managing the page an Admin.
6. Start posting quality content!
Make sure that every Facebook post counts. You will have an idea of what your clients enjoy and you need to ensure your posts will keep your followers coming back for more. If you are stuck for ideas, here are some popular post ideas that you can try out:
- Share Before and After photos showing your clients’ transformation.
- Review the newest trends in hairstyles or beauty care.
- Feature your salon’s stylists and therapists.
- Promote your offers and seasonal specials.
- Share tips to keep clients’ hair/skin looking beautiful after their appointment.
- Don’t forget to keep an eye on what others are posting too.
- Salon Marketing – How to promote your salon, spa or clinic
- How to build your salon, spa or clinic’s brand on social media
- Facebook Business Manager basics for salons, spas and clinics
Editor’s note: this post was originally published in October 2014 and has been completely revamped and updated for accuracy and comprehensiveness.