Do you want to know what salon goals can really move the needle in your business?
We have collated four key metrics that successful salons and spas use to help grow their revenue year on year.
Goal 1: Increase client retention
Goal example: Boost client retention by 10% in the next six months by implementing a loyalty program and encouraging rebooking after every appointment.
Client retention is essential for sustained business growth. To achieve this goal, salons can focus on building stronger relationships with their clients by introducing a loyalty program that rewards repeat visits.
Additionally, encouraging clients to rebook their appointments before they leave the salon ensures a steady stream of future business, so make sure your team are confident in having rebooking conversations with clients.
You can track your client retention rate in the Kitomba Business Summary report.

Goal 2: Increase client retail attachment rate
Goal example: Increase retail attachment rate to 30% within the next three months by training staff to make personalised product recommendations during each client visit.
Boosting retail sales is a powerful way to increase overall salon revenue. Your team play a crucial role in this by offering product recommendations based on each client’s hair care needs.
To ensure your team is prepared, regular education sessions should be held to familiarise them with the best items to recommend their clients.
Plus, with Kitomba Targets you can set individual and team retail attachment goals to keep your team motivated. They can see how they’re tracking towards their targets on their phones, showing how much more they need to make to reach their goals.
You can use the Stock Movement summary to see what stock is moving off your shelves to help you make informed purchasing decisions about what products to keep.

Goal 3: Increase new client rate
Goal example: Achieve and maintain a 10% new client rate through targeted marketing campaigns, including social media ads, referral promotions, and new client offers.
A strong client base is the foundation of any successful salon. To expand your clientele, set a clear goal for acquiring new customers through effective marketing strategies.
Social media advertising is a great tool for targeting potential clients in your local area, while referral programs can incentivise current clients to bring in friends and family.
Offering special promotions, such as discounted first-time services or package deals, can also attract new clients.

Goal 4: Increase client rebooking rate
Goal: Increase client rebooking rates by 25% over the next six months through targeted follow-up communication, personalised offers, and simplified booking options.
Rebooking is a key strategy for building long-term client loyalty and ensuring a steady stream of business. To achieve this, salons should focus on sending timely follow-up messages after appointments, offering special discounts for rebooked services, and using personalised reminders to encourage clients to schedule their next visit.
Additionally, implementing an easy and convenient online booking system can make the rebooking process seamless for clients, ensuring they don’t miss out on their next appointment.

Choose one or more of these goals to grow your salon
Setting clear and measurable goals is essential for the growth and success of your hair salon.
By focusing on key areas such as client retention, retail sales, expanding your client base, and growing your online presence, you can create strategies that drive consistent progress and increase your salons business success!
To set goals and report on your progress automatically, learn more about Kitomba Reports.