Setting goals for your business is one of the best ways to drive your salon’s success, but without clear and actionable objectives, it’s easy to drift through the year without making much progress. Whether you’re aiming to increase your salon or spa’s revenue, improve your client experience, or grow your team, setting goals the right way is crucial for your business’s success.
Here are five tips for creating effective business goals for your salon spa or clinic.
1. Set S.M.A.R.T goals for your salon
When setting goals for your salon, ensure they are S.M.A.R.T: Specific, measurable, achievable, relevant, and time-bound. This framework will help you create goals that are clear and actionable.
- Specific: Define exactly what you want to achieve. Instead of saying, “Increase sales,” say, “Increase retail sales per stylist by 15%.”
- Measurable: Include concrete numbers or targets to track your progress. Without this, you have no way to see if you’re actually achieving your goal!
- Achievable: Your goals should be challenging, but not impossible. Setting an unachievable goal can demotivate staff when they inevitably fail, so ensure that you and your team have the resources to reach your goal.
- Relevant: Align your goals with your salon’s broader vision and mission. For example, if you want to expand your service offering, set a goal to offer a new type of service within three months.
- Time-bound: Establish a clear deadline. “Increase retail sales by 15% by March” is much clearer than simply saying, “Increase sales.”
Tip: Measuring your progress towards your goals is easy with Kitomba Targets. Our targets feature breaks down your progress into easy-to-understand graphs so you can see how you’re tracking. Learn more.
2. Focus on client retention in your salon
Client retention is one of the top metrics you should be tracking in your salon. Getting new customers through the door is important, but all of your efforts are wasted if they never return! Set goals around improving customer loyalty and track the results with your client rebooking or client retention metric (Learn more about the difference between rebooking and retention here).
Here are some ways you can improve client loyalty:
- Implement a customer loyalty program that rewards repeat visits. Learn more about Kitomba’s in-built loyalty program.
- Set a target to reduce no-shows and last-minute cancellations by 10% within 6 months. (We have an eBook all about ways to achieve this, check it out!)
- Aim to increase repeat appointments by 20% over the next quarter- this can be easily achieved with our repeat appointments feature.
3. Track financial goals
Financial goals are the backbone of any successful salon or spa. By setting clear revenue targets, you can gauge your salon’s financial health.
Consider goals like:
- Increasing revenue by a specific percentage month-over-month or year-over-year. Use the Business Summary Variance report to track this.
- Reducing overhead costs by optimising stock levels.
Use the Product Sales report to see how your stock is performing your salon.
- Setting a budget for marketing and setting a goal for return on investments in marketing campaigns.
4. Invest in staff development
Your team is one of the most important assets in your salon. Setting goals related to staff development can improve performance, morale, and retention.
- Provide options for your staff to develop themselves professionally, whether that’s with online workshops or in-person tutorials.
- Create performance-based incentives, like bonus structures tied to service sales or customer satisfaction ratings.
- Set a target for staff retention, such as reducing staff turnover by a certain percentage within the year.
Investing in your staff will not only enhance the quality of services you offer but also create a positive, motivating work environment.
5. Expand your service offering
Expanding your salon’s services can help you attract new clients while increasing revenue from existing ones. Setting a goal around introducing new services or products is a great way to stay competitive in the ever-evolving hair and beauty industry.
You might set a goal to:
- Add two new services to your salon menu in the next six months (e.g., adding a skincare treatment or massage service).
- Offer seasonal promotions or packages to increase service usage during quieter periods.
These kinds of goals can make your salon more diverse and appeal to a wider range of potential customers.
By setting S.M.A.R.T. goals and focusing on key areas like client retention and stock performance, you create business objectives that motivate your team and drive success. Clear, measurable goals help align your team’s efforts with the salon’s needs, ensuring steady growth and improved profitability, setting you up for a successful year ahead.