Let’s talk price increases. A controversial and almost taboo topic, raising prices in your salon, spa or clinic can be...
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salon management
How to make this your most successful Mother’s Day yet
Mother’s Day provides the perfect opportunity to do some great marketing and provide your customers with some ideal...
How to make a memorable salon service
In today's competitive salon market, technical skill alone isn't enough to build a thriving business. Clients can find...
Why your salon checkout is costing you more than you think
Your clients trust you with their hair, their skin, and their confidence. The last thing you want is to lose their...
Building salon client loyalty in a competitive market
In today's competitive beauty industry, attracting new clients is only half the battle. The real challenge—and the key...
Aligning your salon team, marketing, and systems for growth
Alignment between your team, marketing, and operational systems is essential for running a successful salon....
How to increase salon retail sales without feeling pushy
Retail is a critical revenue stream for salons, but it works best when it feels helpful rather than forced. Helping...
Valentine’s Day Marketing for Salons: Your Complete Guide
Valentine's Day isn't just for restaurants and florists; it's a golden opportunity for salons, spas, and beauty...
2025 was tough, here’s how salons can thrive in 2026
Let's just say it: 2025 was hard. If you felt like you were working harder than ever but your revenue stayed flat -...
Refresh your salon for 2026: Pricing, services, and client experience
The start of a new year is the perfect time to hit refresh on your salon business. Instead of rushing into 2026 with...
Salon owner burnout is real. Here’s how to recover.
Six weeks of back-to-back appointments, stressed-out team members, demanding clients, last-minute bookings, and that...
Salon profitability: Why a full calendar doesn’t mean profit
Every salon owner dreams of the busy season. Back-to-back appointments, phones ringing off the hook, retail flying off...
3 things salons need to do this busy season
The calendar is about to explode. You know it's coming - that beautiful, chaotic rush when every chair is full, your...
5 ways to prepare your salon this busy season
The busy season is just around the corner, and while packed schedules are exciting, they can also be overwhelming...
How salons are using SMS to increase revenue
SMS has always been one of the most powerful tools in a salon or spa marketing toolkit. It’s fast, direct, and...
Reduce Salon No-Shows with Smart Online Cancellation Fees
Client no-shows cause inconvenience, stress and lost revenue. They’re an issue for many salons, spas and clinics and...
Do you really know your clients? Creating loyalty in your salon
We all strive to create loyal clients. The type of client who visits you without fail every six weeks for their facial...
How to achieve sustainable growth for your salon or spa
Achieving sustainable growth for your salon, spa, or clinic requires a strategic approach that encompasses every...
Why does your salon or spa need a loyalty program?
As a salon owner, you're always looking for ways to attract new clients, keep your books full, and increase revenue...
Success Secrets from Percy and Fred Salon Founders
Meet Samantha and Ellie, co-owners of Percy and Fred Salon in Melbourne, Victoria. With a shared passion for hair,...