As a salon owner, you’re always looking for ways to attract new clients, keep your books full, and increase revenue without burning out. One of the smartest strategies to achieve this is by introducing a loyalty program for your hair or beauty salon.
A well-designed loyalty program isn’t just a nice-to-have. It’s a powerful tool for client retention, increasing spend per visit, and setting your salon apart in a competitive market.
1. Client retention is more profitable
It’s a well-known fact in the salon industry: retaining an existing client is significantly cheaper than acquiring a new one. According to business experts, it costs up to 90 percent less to keep a loyal client than to bring in someone new.
By offering a loyalty program in your salon, you give clients a reason to keep coming back. Even better, studies show that increasing client retention by just 5 percent can boost your salon’s profit by 25 to 95 percent.
2. Loyalty programs increase client spending
When clients know they’re earning rewards every time they book an appointment or purchase a product, they tend to:
-
Book more services
-
Spend more per visit
-
Try new treatments or upsells
Loyal clients spend up to 67 percent more than new clients and visit 35 percent more often. That’s a huge opportunity for hair and beauty salon owners to increase revenue simply by rewarding clients for what they’re already doing.
3. Stand out from competing salons
With so many hair and beauty salons in the market, clients have plenty of options. A client loyalty program helps your salon stand out by showing you appreciate and reward loyalty. It’s a simple but powerful way to build long-term relationships and give clients a reason to choose you again and again.
4. Track client behaviour and personalise marketing
Salon loyalty programs, especially when powered by professional salon software like Kitomba, help you gather valuable insights into client behaviour. You can track:
-
How often clients visit
-
Their favourite services and products
-
Who your top-spending clients are
This allows you to personalise your marketing, offer targeted promotions, and encourage clients to return with timely, relevant offers.
5. Boost staff engagement and upselling
When your team is trained to promote your salon’s loyalty program, it becomes part of the client experience. Staff can upsell treatments or products more effectively, knowing clients are earning rewards. And because modern salon systems automate the tracking and redemption process, there’s no extra admin.
In today’s competitive beauty industry, a loyalty program isn’t just about giving discounts. It’s about building long-term relationships, improving profitability, and creating a consistent client experience that keeps people coming back.
Whether you’re a solo stylist, a growing salon owner, or managing multiple beauty clinics, a loyalty program can transform the way you do business. With powerful tools like Kitomba salon and spa software, it’s easier than ever to automate, manage, and grow your loyalty strategy.
Ready to start your own salon loyalty program?
Check out Kitomba’s loyalty feature to see how easy it can be to reward loyalty and grow your salon business.