One thing we can rely on is change … and the hair and beauty industry is no exception. A big change over the last few years has been the decline of the regular salon visit. In years gone by, the “six-week regular” was a by-product of the fashion for neat, precise grooming. Today’s fashions are different; fewer women see the need for frequent salon visits. But, I ask you, is the demise of the lock-it-in six-week regular or a change in fashion your biggest challenge? I think not.

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How critical is good software to your salon? My answer: it depends. What does it depend on? It depends on how serious you are about growing your business. Because, like most things the wow factor in software systems is in the eye of the beholder. Continue reading…

This blog was updated on 19 December 2018.

We all want to be successful, and setting goals is a huge component of long-term success, as research shows a direct link between goals and enhanced performance in business.  Continue reading…

Purchased in 2012 by Facebook, Instagram a photo-sharing service, has kept mostly free of advertising allowing only a handful of big brands to place commercial messages. Fast forward a few years and now any brand across 30 countries can advertise on Instagram. So here’s everything you need to know to start using Instagram to promote your business! Continue reading…

Lisa Conway talks about the importance of focusing on our own business in quiet times instead of worrying if other people are quiet too.  Continue reading…

When you own or work in the hair and beauty industry it’s easy to let your feelings and emotions run your business rather than your numbers. Continue reading…

Talking with a new client the other day she asked me whether anyone else was saying their clinic was feeling a bit wintery, when she explained to me what that meant I identified it as in need of a freshen up, both decor wise and system wise. Continue reading…

The marketing world is fast paced and ever changing. Social media is a big driver of this and we now have numerous platforms Continue reading…

Once upon a time in “the good ole days” we used to rock along to work, do some great hair and have fun with our clients, everything else just fell into place Continue reading…