Are you taking a deep breath every time you open your suppliers invoices? Scratching around to find the funds to pay your bills on time? Continue reading…
Once upon a time in “the good old days” we used to rock along to work, do some great hair and have fun with our clients, everything else just fell into place… Continue reading…
As business owners we all know the value of “word of mouth” advertising. We love it, it’s essentially free and we have the ability to attract new clients that come from the same “tribe” as our existing clients…perfect! But what is it that makes our clients want to tell the world how fabulous we are? Continue reading…
Being a small to medium sized business owner means there are always lots of plates to spin. Just when you have one area of your business whizzing around another starts to wobble and so your focus moves to that plate before it topples!
In saying that, just like a dinner set some plates are bigger and more useful than others, likewise in business you have key drivers and behaviours that will strengthen your culture and future proof your business. As a business mentor I believe that one of the “big plates” is a weekly mentoring program with your team.
Before you implement weekly mentoring into your business you need to have a few tools in place… Continue reading…
With our busy schedules it’s easy to forget about great marketing and up-selling opportunities that are around the corner. This usually leads to last minute panic and campaigns being sent out with disappointing results. Continue reading…
Can you say with certainty how you’re faring against your competitors? Do you know what the average industry-rebooking rate is? How does your client average-spend compare? Continue reading…
We regularly chat to customers who want to grow their business and, as a result, have spent lots of time and money on advertising and direct mailers that do not deliver the results they expect. They’re looking for advice, guidance and inspiration. So the first thing we always say is – clean up your database!
Do you know who your top clients are? How often they see you? What services they purchase? Now you can quickly see your clients in a different light and gain an immediate impression on how to increase their value. The power of Star Clients lies in its ability to give you the information you need about your clients, when you need it – when your client is with you. And it’s in pictures, so your team will naturally
‘get it’. Continue reading…
Many salons are noticing bigger gaps in their appointment books, with less people coming in each week. Like it or not, we’re operating in a tighter economy, but if you spend all your time worrying about this, you run the risk of resigning yourself to the same fate. Continue reading…
New clients are the lifeblood of any business! But how can you make sure you’re attracting and retaining enough to build and grow your business? Continue reading…
