Can you say with certainty how you’re faring against your competitors? Do you know what the average industry-rebooking rate is? How does your client average-spend compare? Continue reading…
We regularly chat to customers who want to grow their business and, as a result, have spent lots of time and money on advertising and direct mailers that do not deliver the results they expect. They’re looking for advice, guidance and inspiration. So the first thing we always say is – clean up your database!
Do you know who your top clients are? How often they see you? What services they purchase? Now you can quickly see your clients in a different light and gain an immediate impression on how to increase their value. The power of Star Clients lies in its ability to give you the information you need about your clients, when you need it – when your client is with you. And it’s in pictures, so your team will naturally
‘get it’. Continue reading…
Many salons are noticing bigger gaps in their appointment books, with less people coming in each week. Like it or not, we’re operating in a tighter economy, but if you spend all your time worrying about this, you run the risk of resigning yourself to the same fate. Continue reading…
New clients are the lifeblood of any business! But how can you make sure you’re attracting and retaining enough to build and grow your business? Continue reading…
There can be nothing more frustrating for a salon owner than seeing discarded colour tubes that are only half used, excess product being washed down the drain or not having the most popular treatments or retail products as they’re out of stock. Continue reading…
As salon and spa owners and managers you’re always seeking new ways to grow your business and attract new clients. But first you need to look and see if you’re maximising the potential of the clients you already have stepping through your door!
Continue reading…
US hair and beauty academy Pivot Point recently conducted a research study engaging 500 consumers to find out more about their relationship with their stylist and the salon overall. Continue reading…
