If you want to grow your hair salon, spa or beauty clinic, reduce no-shows, encourage online bookings, and provide a better client experience, you should consider using marketing automation.
Our new filter allows you to choose the exact date range you want, giving you the freedom to create lists that are perfectly customised to your needs! This applies to Mailchimp, Kitomba 1 text campaigns, and your Client tab. Continue reading…
As 2021 comes to a close, let’s take a moment to reflect on the impact COVID-19 has had on the hair and beauty industry in Australia and New Zealand, and the learnings we can take going forward.
As COVID-19 continues to change the way we work and live, we’ve had many customers reach out to ask how Kitomba can help with these ongoing changes and government requirements. While every country and state have different rules and requirements, we’ve put together a list of features that you might find useful at this time to collect vaccination information and ensure your clients are aware of your current COVID-19 related policies. Continue reading…
Understanding your clients is crucial to the success of any marketing strategy for salons and spas. It is only through truly understanding who your clients are that you can clearly define what they want and need from your hair and beauty business. So before you even start developing your marketing strategy for the year, continue reading to find out how to define your salon or spa’s target audience.
We’re heading into the silly season, and for most of us, the Christmas season is incredibly busy, filled with family dinners, work parties, New Year’s Eve celebrations and summer BBQs. People want to look their best for these big occasions so hair and beauty salons typically enjoy a boom in bookings.
If you can truly listen and understand your client’s needs, not only will you be able to improve the client experience at your salon, spa or beauty clinic, but you’ll also boost your bottom line. When you’re building relationships with your clients, it’s about much more than focusing on salon decor or decreasing wait times. We sat down with salon business coach Caitlyn Menzel who shared her insights on why client experience matters along with expert tips that you can start implementing today. Caitlyn has been a successful owner of hairdressing, beauty and barbering salons for years and knows first-hand how client experience can make or break your business.
We’re heading into December, are you ready for it? Have you set your goals? Got all your ducks in a row ready to create an amazing year for you, your team and your clients?
Do you want to get more bookings for your hair and beauty business? Here are 10 simple ways to promote your online booking platform and encourage your clients to book their salon, spa or clinic appointments online.