is free salon software really free?

The lowdown on free salon software: is it really free?

12 Apr 2022 by Janelle Kee-Sue

There is no such thing as a free lunch and this saying rings true when it comes to free salon software. We were curious about how free salon scheduling systems make money and what we found might surprise you.

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A client is getting a haircut

How to create a successful online store for your salon

1 Apr 2022 by Sally Turpin

There’s been a lot of talk about the benefits of online stores for salons, spas and clinics. Starting an online store for your salon allows you to sell your professional take-home products and it can generate additional revenue for your business. For many salon owners, it’s still uncharted territory, so we sat down with Sally Turpin from Salon Pay to chat about why an online store is a must-have for your hair and beauty business.

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Digital marketing basics for the hair and beauty industry

How to ensure your salon’s online presence is fit for 2023

21 Mar 2022 by Kitomba

Having a strong online presence is vital to a successful business in 2023, and that’s true for every industry – including hair and beauty. But with so many digital channels and options, it’s difficult to know where to start.

To ensure you don’t get left in the digital dust of your competitors, it’s important to have the basics of digital marketing covered.

In this article, we’ll cover the five essentials you need to have in order to have an online presence fit for 2023!
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Blog 680 x400 success story RU&CO

Success Story: RU&CO Hair Group

14 Mar 2022 by Kitomba

We recently chatted with Reece Unahi, founder of RU&CO Hair Group. Reece launched his hair business in 2020, in the midst of the pandemic, and not only persevered during these unprecedented times, but thrived and grew his brand to five locations in New Zealand. 

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Woman on phone

5 small changes that can have a big impact on your salon’s finances

7 Mar 2022 by Martin Lazare

Money can be tough to manage at the best of times, let alone when you’re trying to run your own hair and beauty business! 

Luckily, there are a few simple things you can do to ensure that you stay on top of all things money, avoid any unexpected surprises that may come your way, and keep your clients happy and coming back for more. Continue reading…

Woman drinking coffee and checking email

How to choose the right imagery for your marketing emails

21 Feb 2022 by Kitomba

A picture is worth a thousand words, and the imagery used in your marketing emails is no different. Images can communicate a message much faster than text alone, stir up emotions that increase buying desire, and in some cases, increase click-through by 42%!
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Success story: The Lounge and Co.

8 Feb 2022 by Kitomba

Candice Whitehead, director of the Lounge and Co., started in the hair industry at a young age and was always driven by her passion for the industry. The Lounge and Co. was established in 2015 and in November they opened their third location in Queensland.

We sat down with Candice to learn more about what it takes to build a strong brand, grow and develop your team, and how software can help you take your business to the next level. 

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Stylist curling client's hair

Industry insights: the effects of COVID-19 on the hair and beauty industry in Q4 2021

1 Feb 2022 by Kitomba

Reflecting on Q3 2021, we can clearly see that waves of COVID-19 cases and restrictions affected the revenues and operations of hair and beauty businesses in both Australia and New Zealand. While it was a hard quarter for the industry, Q4 2021 saw a surge in spending, making it a great way to end the year. In particular, we saw a rise in average client spend, an increase in revenue through online booking and overall, higher revenues for businesses.

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Beauty clinic owner working on her laptop

How hair and beauty salons use marketing automation to grow their business

28 Jan 2022 by Kitomba

More salon owners and managers are choosing to automate their marketing to improve business operations and client relationships in their salons, spas and clinics. Marketing automation is still new to the hair and beauty industry but it’s destined to become a must-have for salons that aim to grow their business and increase revenue. 

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Customer success story: Chrysalis

Success story: Chrysalis Beauty

13 Dec 2021 by Kitomba

Louise Dickinson has been in the beauty industry for over 26 years. She started her career back in the UK working for the world-renowned beauty salons and overseeing 120 staff. Now she’s the owner of the three highly successful beauty clinics in the Auckland region. 

We sat down with Louise to talk about the importance of investing in your team and culture as well as creating extraordinary experiences for your clients. 

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