Are you making the most of your Google Business Profile to attract new clients to your salon, spa or clinic?
Find out how to get your business found on Google with these expert tips for claiming and optimising your Google Business Profile.
Want to learn how to add hundreds of thousands of dollars to your salon, spa or clinic’s annual revenue and improve your productivity? Paul Carbis from Carbis Business Management shares the five numbers from Kitomba’s Business Summary report you should be looking at and where to find them.
People are becoming increasingly aware of their eco-footprint and are trying to make more sustainable choices. As more people are actively looking for sustainable options, it’s only natural that they’re expecting a more eco-friendly experience when they visit their favourite salon, spa or clinic.
Are you using Kitomba’s Business Summary report to its potential? It’s the most valuable report for growing your salon, spa or clinic’s revenue and managing your business more effectively. Here’s why…
We sat down with Nadia Howard, owner of Bedlam Hair Design & Bliss Day Spa on the Kapiti Coast in New Zealand, to talk about how she stepped out of her business after nearly 28 years in the industry and how Kitomba helps her to run her business remotely.
Watch the video below for an overview and keep reading to learn more about how Nadia is running a successful hair and beauty business from a distance.
Over the past ten years, the purchasing behaviour of hair and beauty clients has evolved from minimal research and mostly word of mouth salon recommendations to clients actively searching to connect with your brand and a keen interest to get to know you early on in their purchasing journey. Clients expect salons to have beautiful user-friendly websites and a real social media presence, and the ability to book an appointment online, or via their favourite social media platforms. They also expect to receive SMS text reminders about their appointments, as well as, after-care instructions by email. Lastly, a growing trend is the desire to have a personalised and tailored experience to their specific needs and preferences.
The biggest complaint I hear from disgruntled salon owners is that their staff up and leave after receiving comprehensive service and ongoing technical training, taking all that knowledge with them for the benefit of the next place they work!
Unfortunately, there are too many owners with this fearful mindset around training. But, have you ever considered the value of training employees in the art of giving GREAT service? Continue reading…
What makes you a great employer and your workplace a fantastic place to work? That is the number one question that potential employees will be asking themselves. Take some time to identify your unique culture and what makes you and your team special.
Mother’s Day provides the perfect opportunity to do some great marketing and provide your customers with some ideal Mother’s Day offers. Here’s how to run a successful Mother’s Day marketing campaign.
Digital client forms are a fantastic tool to improve your client experience and reduce visit times and waiting room contact. They also help decrease administration workload and paperwork allowing your staff to focus on clients and their needs. You can create a variety of forms that suit the requirements of your hair and beauty business to collect client information and consent, record treatment history, as well as gather feedback from your clients.
Here are the top 5 digital client forms that are popular with salons, spas and clinics.
