The importance of client retention and creating loyalty is more important than ever, especially in an industry such as hair and beauty which is highly competitive. Salon loyalty programmes are a simple way to improve this and can be easy to implement, yet incredibly effective.

Here we expand on why client loyalty matters to your salon, spa or clinic, and how Kitomba Loyalty can help accomplish this. 

Continue reading…

Your clients are your best resource – take the time to find out what they want from your business, and how you can improve your client experience in a few easy steps.

When was the last time you did a client survey? And I don’t mean a one-person survey. Asking your best friend is not a survey. If you’ve never surveyed your clients, the time is ripe.

Continue reading…

Are you making the most of your Google Business Profile to attract new clients to your salon, spa or clinic?

Find out how to get your business found on Google with these expert tips for claiming and optimising your Google Business Profile.

Continue reading…

Want to learn how to add hundreds of thousands of dollars to your salon, spa or clinic’s annual revenue and improve your productivity? Paul Carbis from Carbis Business Management shares the five numbers from Kitomba’s Business Summary report you should be looking at and where to find them. 

Continue reading…

People are becoming increasingly aware of their eco-footprint and are trying to make more sustainable choices. As more people are actively looking for sustainable options, it’s only natural that they’re expecting a more eco-friendly experience when they visit their favourite salon, spa or clinic. 

Continue reading…

Are you using Kitomba’s Business Summary report to its potential? It’s the most valuable report for growing your salon, spa or clinic’s revenue and managing your business more effectively. Here’s why…

Continue reading…

Over the past ten years, the purchasing behaviour of hair and beauty clients has evolved from minimal research and mostly word of mouth salon recommendations to clients actively searching to connect with your brand and a keen interest to get to know you early on in their purchasing journey. Clients expect salons to have beautiful user-friendly websites and a real social media presence, and the ability to book an appointment online, or via their favourite social media platforms. They also expect to receive SMS text reminders about their appointments, as well as, after-care instructions by email. Lastly, a growing trend is the desire to have a personalised and tailored experience to their specific needs and preferences. 

Continue reading…

The biggest complaint I hear from disgruntled salon owners is that their staff up and leave after receiving comprehensive service and ongoing technical training, taking all that knowledge with them for the benefit of the next place they work! 

Unfortunately, there are too many owners with this fearful mindset around training. But, have you ever considered the value of training employees in the art of giving GREAT service? Continue reading…