Kitomba blog

The Christmas season is almost here! Love it or hate it, it’s the busiest time of the year for the hair and beauty industry and a huge opportunity to dramatically increase the revenue of your salon, spa or clinic. The good news is it doesn’t need to be a stressful, crazy time if you’re prepared. 

This guide covers how to create a strategic Christmas plan for your salon, spa or clinic to get prepared and make it your best Christmas season yet!
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Word of mouth referrals and recommendations are the best forms of marketing, with 92% of people relying on the opinions of their friends and family to help make purchasing decisions.

If you’re a salon, spa or clinic owner or manager, getting referrals is great for business, and the more referrals you get the more clientele you get.

So here are eight of the best ways to get more referrals for your business!

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Do you want to start taking online bookings for your salon, spa or clinic, but you’re unsure which booking platform is best for your business? 

This guide covers the eight most important things to look for in an online booking platform to ensure your system will provide a great experience for your clients, and blends seamlessly with your own appointment book, website and workflow. 

Here’s what you should look for in an online booking system for your salon, spa or clinic.

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Your team is your greatest asset. They serve your clients, they represent your business and they help you achieve your goals. So it’s important that every team member you hire for your salon, spa or clinic is a great fit for your business. 

If you’ve recently had a staff member leave, or you’re finding there’s too much work to go around, you might be looking to add someone new to your team. Hiring a new team member is an exciting opportunity, but if you get it wrong, it can be a huge source of stress for the future. 

So, go about it the right way by following these helpful tips for hiring the best new members of your team – including who to hire, when, and how to find the best person for the job. Continue reading…

Marketing efforts often put the focus on attracting new clients rather than keeping existing ones happy and encouraging them to recommend your business to others. While new clients are very important, the cost of keeping an existing client is only 10% of the cost of acquiring a new one! 

So if you’re wondering how to turn your current clients into loyal advocates of your salon, spa or clinic, a great place to start is with a strong loyalty programme. 

This article covers what value client loyalty can provide your business, and how you can build a loyalty programme that works!

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We stopped by to see Pania Ryan at Pania Ryan Beauty Retreat in Palmerston North, New Zealand, to talk about her multi award-winning salon and what makes it unique and successful, as well as her top tips for salon owners. 

Watch Pania Ryan’s story in this short video, and read on for the full interview.

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Start-up and well-established salons, spas and clinics alike need to stay on top of trends, and believe us when we say that social media is essential to building a hair and beauty brand. Successful modern salons promote a lifestyle as much as a hairstyle!
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Setting goals is the easy part. Turning them into reality is where you need consistency, patience and perseverance. Your biggest resource for facing this challenge is your team. As a leader, you need your team to understand what success looks like. They also need to understand the role they play in reaching that success. 

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