Kitomba blog

Are you looking for the best methods for retaining your clients? Building your client loyalty will help to keep your clients coming back, and since the hair and beauty industry is so competitive, having a loyal client base is more important than ever. 

There’s a big difference between a satisfied client and a loyal client, so this article covers why client loyalty is so important for retention, and how to turn your clients into loyal clients that refer your business and visit time and time again.  

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Should you compare your business to your competitors? As an owner of a salon, spa or clinic, it’s important to have your fingers firmly on the pulse of your own business as well as what’s going on around you, especially when the hair and beauty industry is so competitive.

Therefore, it’s useful to keep an eye on your competitors. Your competition can help you make informed decisions, and you can learn from them what works and what doesn’t. But don’t fall into the trap of worrying about every little step they take – it will drive you mad! You need to take a considered approach.

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Do you want to start advertising your salon online, but you don’t know where to start, what to budget, or how to ensure your ads are a success? 

If you’ve put online advertising into the “too hard basket”, never fear. We asked digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, for her top tips for getting started with digital advertising for salons, spas and clinics. 

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The festive season is always a busy period, but how do you keep your appointment book full once all the Christmas fun is over?

Invest a few minutes now and pick one or two of these ideas to fill your salon, spa or clinic’s appointment book for 2023. They’re easy to implement and you’re sure to see results!
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Are you looking to take your business to the next level? There are some key business numbers you should keep track of and know how to improve. 

Here are the best metrics for growing your salon, spa or clinic, which can be used as key performance indicators (KPIs) for your business.

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The Christmas season is upon us! It’s the busiest time of the year for the hair and beauty industry and a great opportunity for a big revenue boost. 

In fact, our data shows that revenue increases by over 10% in New Zealand and Australian salons, spas and clinics between the months of October and December! 

The lead up to Christmas is hectic, but with a touch of preparation you can make this busy holiday season as enjoyable and profitable as possible.

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We recently stopped by Studio 31 in Palmerston North to see Manager Kaaren Whale and her team. We spoke about what has made the salon so successful and unique, what’s helping them to deliver an exceptional client experience, and their tips for other business owners. 

Watch Studio 31’s story in this short video, and read the full interview below.

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Curious about the benefits of online booking for the hair and beauty industry? Online booking is becoming an expectation for clients and the norm for businesses. The convenience it offers clients, as well as the value it offers salons, spas and clinics has seen it grow in popularity as more people buy products and book services online.

Here are five reasons why you need online booking for your salon, spa or clinic.

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