Marketing efforts often put the focus on attracting new clients rather than keeping existing ones happy and encouraging them to recommend your business to others. While new clients are very important, the cost of keeping an existing client is only 10% of the cost of acquiring a new one! 

So if you’re wondering how to turn your current clients into loyal advocates of your salon, spa or clinic, a great place to start is with a strong loyalty programme. 

This article covers what value client loyalty can provide your business, and how you can build a loyalty programme that works!

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It was incredibly exciting to celebrate The Industry Awards for the tenth time in 2019 and we were so proud to work alongside HITO and NZARH to bring such an amazing event to the industry! We were in awe as we watched so many of our talented customers walk across the stage at The Industry Awards after being announced as winners and we have to say they’re all pretty incredible! So we thought we’d sit down with them and learn more about what has made them so successful and share our learnings with the rest of our amazing customers!

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