Are you looking to take your business to the next level? There are some key business numbers you should keep track of and know how to improve.
Here are the best metrics for growing your salon, spa or clinic, which can be used as key performance indicators (KPIs) for your business.
The Christmas season is upon us! It’s the busiest time of the year for the hair and beauty industry and a great opportunity for a big revenue boost.
In fact, our data shows that revenue increases by over 10% in New Zealand and Australian salons, spas and clinics between the months of October and December!
The lead up to Christmas is hectic, but with a touch of preparation you can make this busy holiday season as enjoyable and profitable as possible.
We recently stopped by Studio 31 in Palmerston North to see Manager Kaaren Whale and her team. We spoke about what has made the salon so successful and unique, what’s helping them to deliver an exceptional client experience, and their tips for other business owners.
Watch Studio 31’s story in this short video, and read the full interview below.
Curious about the benefits of online booking for the hair and beauty industry? Online booking is becoming an expectation for clients and the norm for businesses. The convenience it offers clients, as well as the value it offers salons, spas and clinics has seen it grow in popularity as more people buy products and book services online.
Here are five reasons why you need online booking for your salon, spa or clinic.
Salon, spa and clinic owners wear many hats – and marketing is one of them. With so many different channels to choose from, from social media to traditional advertising, it can be difficult to decide which ones to focus your efforts on, and what to put aside.
To get you started on the path to success, this guide covers the most effective types of marketing channels and activities for salons, spas and clinics, and our top tips for choosing the best marketing tactics for your business.
The Christmas season is almost here! Love it or hate it, it’s the busiest time of the year for the hair and beauty industry and a huge opportunity to dramatically increase the revenue of your salon, spa or clinic. The good news is it doesn’t need to be a stressful, crazy time if you’re prepared.
This guide covers how to create a strategic Christmas plan for your salon, spa or clinic to get prepared and make it your best Christmas season yet!
Continue reading…
Word of mouth referrals and recommendations are the best forms of marketing, with 92% of people relying on the opinions of their friends and family to help make purchasing decisions.
If you’re a salon, spa or clinic owner or manager, getting referrals is great for business, and the more referrals you get the more clientele you get.
So here are eight of the best ways to get more referrals for your business!
Do you want to start taking online bookings for your salon, spa or clinic, but you’re unsure which booking platform is best for your business?
This guide covers the eight most important things to look for in an online booking platform to ensure your system will provide a great experience for your clients, and blends seamlessly with your own appointment book, website and workflow.
Here’s what you should look for in an online booking system for your salon, spa or clinic.
Your team is your greatest asset. They serve your clients, they represent your business and they help you achieve your goals. So it’s important that every team member you hire for your salon, spa or clinic is a great fit for your business.
If you’ve recently had a staff member leave, or you’re finding there’s too much work to go around, you might be looking to add someone new to your team. Hiring a new team member is an exciting opportunity, but if you get it wrong, it can be a huge source of stress for the future.
So, go about it the right way by following these helpful tips for hiring the best new members of your team – including who to hire, when, and how to find the best person for the job. Continue reading…
Marketing efforts often put the focus on attracting new clients rather than keeping existing ones happy and encouraging them to recommend your business to others. While new clients are very important, the cost of keeping an existing client is only 10% of the cost of acquiring a new one!
So if you’re wondering how to turn your current clients into loyal advocates of your salon, spa or clinic, a great place to start is with a strong loyalty programme.
This article covers what value client loyalty can provide your business, and how you can build a loyalty programme that works!
