The hair and beauty industries in New Zealand and Australia experienced pent-up demand for services and retail in 2020 after lockdowns. Some were even able to pivot quickly to selling retail online while their businesses remained closed. Continue reading…
Wellington’s Buoy Salon & Spa has been in business for more than 35 years and has developed a fine reputation for excellence. The salon and spa’s expansive collection of awards alone speaks volumes, so we were excited to get the chance to meet with Managing Director Philippa Middleton to talk about what has made the salon and spa so successful. Continue reading…
Running a business is hard work – especially if you’re a salon, spa or clinic owner who works in your business as well as on your business. It’s only natural to reach a point where you’re asking yourself “where to from here?” and wondering what you should do next in order to take your business to the next level and maximise your potential (and profits).
The average revisit period for hair and beauty in both New Zealand and Australia has remained stable over the past few years, but increased considerably due to lockdown restrictions in Q2 2020.
We looked into the data to find out what the average revisit periods are for the hair and beauty industries in both New Zealand and Australia, and have provided tips for reducing your own revisit period to help increase your revenue.
Search Engine Optimisation (SEO) is a process that allows search engines, like Google and Bing, to find, read and understand your website and know when to show it to a user that’s looking for businesses similar to yours.
For example, if you provide haircuts in Melbourne, when someone searches for “Haircut Melbourne” in Google, you want your website to feature in the list of results the searcher is shown.
It’s tempting to put all your efforts into getting new clients to walk through the door of your salon, spa or clinic, but ask yourself this: are you maximising the potential of the clients already walking in?
Acquiring new clients is considerably more expensive than keeping the clients you already have, so it’s in your best interests as a hair and beauty business owner to keep your client base happy, loyal, and visiting more frequently.
Are you finding it difficult to get clients through your door? Email marketing could be the answer you’re looking for.
In today’s competitive salon and spa market, you have to find ways to “cut through the noise” as consumers are bombarded everyday with tonnes of messages.
Key performance indicators (KPIs) are important for any type of business, but they’re what enables the hair and beauty industry to truly thrive.
Without clear goals, targets and indicators of business performance, it’s difficult to know where your business stands, and how to achieve the growth and profitability you desire.
Does your salon, spa or clinic have the wow-factor?
Client experience is important for the hair and beauty industry for many reasons. It has the potential to set your business apart from your competitors, keep your clients coming back, enhance your reputation and make you more successful.
Choosing software for your salon or spa is a big decision. You’ll rely on it to help your business function on a day-to-day basis, as well as supporting your business as you grow, so it needs to have all the functionality you need.
