What better way to start an article on client experience than with an anecdote from the 1980s – styles greatest decade! In 1981 a study conducted for Cola-Cola on customer experience found that bad experiences would reach the ears of 10 people. This is where the old marketing adage of “Happy clients tell three friends; unhappy clients tell ten” originated from.
Facebook is now well and truly integrated in our personal lives. It’s how we stay in contact with old and new friends, share news, invites, photos, and videos. It’s become the way many of us stay ‘in the know’ with our favourite brands and products. But the real beauty of Facebook is the voice it gives to small, local businesses, such as salons and spas. Never before have we had such a direct way to ‘talk’ with our clients and community on a daily basis.
At Kitomba, we’re very proud of our team and our culture as we get to work with the most talented, driven, curious, kind and fun people. We’re also passionate about our customers and committed to their success in the hair and beauty industry. While we work hard, we always find time to connect, get to know each other and have a good time.
Read on to get to know the Kitomba team and learn more about the activities and events we participate in.
Do you need some fresh new ideas or tips to boost your Facebook activity and engage with your clients?
Check out these easy and fun Facebook activities that will help grow your ‘likes’ with your clients. Continue reading…
Great news! Facebook’s new ‘Book Now’ button will let your clients link to your Online Booking page directly from your mobile or desktop Facebook page. Continue reading…
The Facebook marketing landscape has changed over the years. Businesses no longer appear in the newsfeed as much as they did before the algorithm adjustments, and it’s now much harder to get noticed.
However, this doesn’t mean Facebook is dead, nor does it mean Facebook isn’t a great platform for reaching your target audience. You simply need to adapt your approach.
Our statistics show that in the average hair or beauty business, regular clients make up around 40% of the client base. Yet they also account for around 70% of all appointments. This suggests that regular clients are worth a lot more to a business than one-off clients. Continue reading…
Today, more than ever, protecting your data is essential to the success of your salon, spa, or clinic. A data breach or cyber-attack can interrupt your business and even cause long-lasting damage to your reputation.
We’ve all heard about the 2021 attacks on Waikato District Health Board (New Zealand) and Channel Nine (Australia) when both organisations experienced significant IT issues, interruptions to their business, and stolen data. It’s a good reminder of how essential it is to be proactive with your data security and put preventive measures in place to help safeguard your business.
My partner’s beard has gone through a myriad of transformations over the years, evolving and morphing according to fashion, comfort and whim.
With my interest in the industry, I’ve practically been in the chair with him for each of multiple visits to different barbershops. He loves to share his experiences with me and we’ve grown to appreciate the finer skills involved in ‘best practice’ barbering.
Client referral programmes have been a part of the hair and beauty marketing landscape for a long time, but it can be discouraging if you’ve tried running a referral scheme and you’re not getting many referrals.
While we can’t expect to get referrals immediately after launching a referral programme, there are things we can do to ensure they’re as effective as possible, which we cover in this blog. Continue reading…
