Having a strong online presence is vital to a successful business in 2023, and that’s true for every industry – including hair and beauty. But with so many digital channels and options, it’s difficult to know where to start.

To ensure you don’t get left in the digital dust of your competitors, it’s important to have the basics of digital marketing covered.

In this article, we’ll cover the five essentials you need to have in order to have an online presence fit for 2023!
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We recently chatted with Reece Unahi, founder of RU&CO Hair Group. Reece launched his hair business in 2020, in the midst of the pandemic, and not only persevered during these unprecedented times, but thrived and grew his brand to five locations in New Zealand. 

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Money can be tough to manage at the best of times, let alone when you’re trying to run your own hair and beauty business! 

Luckily, there are a few simple things you can do to ensure that you stay on top of all things money, avoid any unexpected surprises that may come your way, and keep your clients happy and coming back for more. Continue reading…

A picture is worth a thousand words, and the imagery used in your marketing emails is no different. Images can communicate a message much faster than text alone, stir up emotions that increase buying desire, and in some cases, increase click-through by 42%!
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Candice Whitehead, director of the Lounge and Co., started in the hair industry at a young age and was always driven by her passion for the industry. The Lounge and Co. was established in 2015 and in November they opened their third location in Queensland.

We sat down with Candice to learn more about what it takes to build a strong brand, grow and develop your team, and how software can help you take your business to the next level. 

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Reflecting on Q3 2021, we can clearly see that waves of COVID-19 cases and restrictions affected the revenues and operations of hair and beauty businesses in both Australia and New Zealand. While it was a hard quarter for the industry, Q4 2021 saw a surge in spending, making it a great way to end the year. In particular, we saw a rise in average client spend, an increase in revenue through online booking and overall, higher revenues for businesses.

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More salon owners and managers are choosing to automate their marketing to improve business operations and client relationships in their salons, spas and clinics. Marketing automation is still new to the hair and beauty industry but it’s destined to become a must-have for salons that aim to grow their business and increase revenue. 

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Louise Dickinson has been in the beauty industry for over 26 years. She started her career back in the UK working for the world-renowned beauty salons and overseeing 120 staff. Now she’s the owner of the three highly successful beauty clinics in the Auckland region. 

We sat down with Louise to talk about the importance of investing in your team and culture as well as creating extraordinary experiences for your clients. 

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If you want to grow your hair salon, spa or beauty clinic, reduce no-shows, encourage online bookings, and provide a better client experience, you should consider using marketing automation. 

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Our new filter allows you to choose the exact date range you want, giving you the freedom to create lists that are perfectly customised to your needs! This applies to Mailchimp, Kitomba 1 text campaigns, and your Client tab.  Continue reading…