Beauty clinic owner working on her laptop

How hair and beauty salons use marketing automation to grow their business

28 Jan 2022 by Kitomba

More salon owners and managers are choosing to automate their marketing to improve business operations and client relationships in their salons, spas and clinics. Marketing automation is still new to the hair and beauty industry but it’s destined to become a must-have for salons that aim to grow their business and increase revenue. 

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Customer success story: Chrysalis

Success story: Chrysalis Beauty

13 Dec 2021 by Kitomba

Louise Dickinson has been in the beauty industry for over 26 years. She started her career back in the UK working for the world-renowned beauty salons and overseeing 120 staff. Now she’s the owner of the three highly successful beauty clinics in the Auckland region. 

We sat down with Louise to talk about the importance of investing in your team and culture as well as creating extraordinary experiences for your clients. 

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Salon owner working on her laptop

What is marketing automation and why is it important for the hair and beauty industry?

13 Dec 2021 by Kitomba

If you want to grow your hair salon, spa or beauty clinic, reduce no-shows, encourage online bookings, and provide a better client experience, you should consider using marketing automation. 

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Send a text campaign using Kitomba 1

7 Dec 2021 by Kitomba

If you’re a Platinum or Diamond customer, it’s now simple to send a text campaign to your clients from anywhere, at any time, on any device!

This makes it easy to remind your regulars that you’ve got a Mother’s Day discount, or tell all your clients that your business is reopening soon.  Continue reading…

New client filter option for Kitomba 1

New filter options for client lists

7 Dec 2021 by Kitomba

Our new filter allows you to choose the exact date range you want, giving you the freedom to create lists that are perfectly customised to your needs! This applies to Mailchimp, Kitomba 1 text campaigns, and your Client tab.  Continue reading…

success story lush

Success Story: Lush Skin and Body 

2 Dec 2021 by Kitomba

We recently chatted to Laura Smyth, who owns Lush Skin and Body in Melbourne and has recently opened a second location in Perth. She told us about how she got started in the industry, how she manages two businesses remotely, and her top tips for other business owners.

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Barber and his client wearing face masks during COVID-19

The impact of COVID-19 on the hair and beauty industry in New Zealand and Australia in 2021

23 Nov 2021 by Kitomba

As 2021 comes to a close, let’s take a moment to reflect on the impact COVID-19 has had on the hair and beauty industry in Australia and New Zealand, and the learnings we can take going forward.

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stylist on computer in salon

Kitomba features that help you share and record important COVID-19 information

19 Nov 2021 by Kitomba

As COVID-19 continues to change the way we work and live, we’ve had many customers reach out to ask how Kitomba can help with these ongoing changes and government requirements. While every country and state have different rules and requirements, we’ve put together a list of features that you might find useful at this time to collect vaccination information and ensure your clients are aware of your current COVID-19 related policies.  Continue reading…

send appointment messages straight from Kitomba 1

New to Kitomba 1: View and send appointment messages

27 Oct 2021 by Kitomba

Appointment messages are now easily accessible from anywhere, anytime, on any device. If you don’t see this new feature immediately, you will receive it the next time your Kitomba is running and it updates to the latest version. Continue reading…

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How to define your salon or spa’s target market

26 Oct 2021 by Kitomba

Understanding your clients is crucial to the success of any marketing strategy for salons and spas. It is only through truly understanding who your clients are that you can clearly define what they want and need from your hair and beauty business. So before you even start developing your marketing strategy for the year, continue reading to find out how to define your salon or spa’s target audience.

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