digital marketing tips for salons, spas and clinics

5 steps to digital marketing success for salons, spas and clinics

12 Jan 2021 by Stevee Devonda

Are you looking for the best way to market your salon, spa or clinic online in minimal time, for free? 

It’s hard to find time for marketing as a salon, spa or clinic owner. You’re running a full column of clients, looking after your team and trying to find time to keep clients coming through the door. Often you haven’t got the time or resources to invest in advanced marketing techniques or platforms. 

That’s why we asked Stevee Devonda, Marketing Manager at Iron and Ivy Hair and Beauty in Queenstown, for his top tips for salon owners to market their business effectively online, without needing to invest a lot of time or money. 

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Best salon software features

6 salon software features that will improve your business

21 Dec 2020 by Kitomba

Running a hair and beauty business is a bit of a juggling act. But there are salon software features that will vastly improve your business by automating admin-heavy tasks, streamlining processes and delighting your clients. 

Not only will these features save you time, but they’ll also drive more revenue for your business! 

Here are six essential software features from Kitomba Salon and Spa Software that will help to save you and your clients time, while growing your bottom line.

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Stylist with her client

How to create an exceptional client experience in your salon

20 Dec 2020 by Kitomba

Did you know that most businesses that focus on providing a great client experience make more money? That’s just one of the reasons why you should be focusing on creating an exceptional client experience in your salon, spa or clinic.
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ms monaco hair society success story

Customer success story: Ms Monaco Hair Society

18 Dec 2020 by Kitomba

We recently visited Samantha Jones and her team at Ms Monaco Hair Society on the Sunshine Coast in Australia. The salon has only been in business for two years and is already making waves in Queensland, so we asked Samantha what has made the salon so successful. 

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Kitomba CEO

Kitomba has a new CEO: Mike Henton

17 Dec 2020 by Kitomba

After 17 years at Kitomba, including the last three years as CEO, Kitomba co-founder Al Quinn will be leaving the company at the end of the year.

We’re so excited to announce that Mike Henton has been chosen as his successor. Mike has over 15 years of experience in the software industry, most recently working within the health and leisure sector. Mike said,  Continue reading…

best salon reports

The 5 best Kitomba reports to help grow your business

17 Dec 2020 by Kitomba

As an owner of a salon, spa or clinic, it’s important to have your finger on the pulse of what’s happening in your business – and reporting is an essential tool for finding this out. 

However, with so many different reports available, it can be difficult to decide which reports to run in order to gain the valuable insights you need to be able to make informed decisions for the future. 

That’s why we’ve put together a list of the five essential reports for salons, spas and clinics, which are available using Kitomba Salon and Spa Software. These reports will help to provide you with a snapshot of your business performance, as well as projections for the future. 

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5 reasons to advertise your salon, spa or clinic online

5 reasons to advertise your salon, spa or clinic online

14 Dec 2020 by Kirsten McHarg

Are you thinking about doing digital advertising for your salon, spa or clinic? Online advertising is becoming increasingly popular for its affordability and ability to easily reach your target audience. However, you’re probably wondering whether it’s worth your time and investment. 

To help you decide whether or not to advertise online, we asked salon digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, what the key benefits of digital advertising are for salons, spas and clinics. 

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Woman on facial skincare procedure

What salon and spa owners need to know about client loyalty

10 Dec 2020 by Kitomba

Are you looking for the best methods for retaining your clients? Building your client loyalty will help to keep your clients coming back, and since the hair and beauty industry is so competitive, having a loyal client base is more important than ever. 

There’s a big difference between a satisfied client and a loyal client, so this article covers why client loyalty is so important for retention, and how to turn your clients into loyal clients that refer your business and visit time and time again.  

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How to compare your business to your competitors

Comparing your business to competitors (why and how)

10 Dec 2020 by Kitomba

Should you compare your business to your competitors? As an owner of a salon, spa or clinic, it’s important to have your fingers firmly on the pulse of your own business as well as what’s going on around you, especially when the hair and beauty industry is so competitive.

Therefore, it’s useful to keep an eye on your competitors. Your competition can help you make informed decisions, and you can learn from them what works and what doesn’t. But don’t fall into the trap of worrying about every little step they take – it will drive you mad! You need to take a considered approach.

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how to advertise your salon online

How to advertise your salon, spa or clinic online [8 steps]

8 Dec 2020 by Kirsten McHarg

Do you want to start advertising your salon online, but you don’t know where to start, what to budget, or how to ensure your ads are a success? 

If you’ve put online advertising into the “too hard basket”, never fear. We asked digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, for her top tips for getting started with digital advertising for salons, spas and clinics. 

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