Are you looking for the best way to market your salon, spa or clinic online in minimal time, for free? 

It’s hard to find time for marketing as a salon, spa or clinic owner. You’re running a full column of clients, looking after your team and trying to find time to keep clients coming through the door. Often you haven’t got the time or resources to invest in advanced marketing techniques or platforms. 

That’s why we asked Stevee Devonda, Marketing Manager at Iron and Ivy Hair and Beauty in Queenstown, for his top tips for salon owners to market their business effectively online, without needing to invest a lot of time or money. 

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Did you know that most businesses that focus on providing a great client experience make more money? That’s just one of the reasons why you should be focusing on creating an exceptional client experience in your salon, spa or clinic.
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As an owner of a salon, spa or clinic, it’s important to have your finger on the pulse of what’s happening in your business – and reporting is an essential tool for finding this out. 

However, with so many different reports available, it can be difficult to decide which reports to run in order to gain the valuable insights you need to be able to make informed decisions for the future. 

That’s why we’ve put together a list of the five essential reports for salons, spas and clinics, which are available using Kitomba Salon and Spa Software. These reports will help to provide you with a snapshot of your business performance, as well as projections for the future. 

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Are you thinking about doing digital advertising for your salon, spa or clinic? Online advertising is becoming increasingly popular for its affordability and ability to easily reach your target audience. However, you’re probably wondering whether it’s worth your time and investment. 

To help you decide whether or not to advertise online, we asked salon digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, what the key benefits of digital advertising are for salons, spas and clinics. 

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Are you looking for the best methods for retaining your clients? Building your client loyalty will help to keep your clients coming back, and since the hair and beauty industry is so competitive, having a loyal client base is more important than ever. 

There’s a big difference between a satisfied client and a loyal client, so this article covers why client loyalty is so important for retention, and how to turn your clients into loyal clients that refer your business and visit time and time again.  

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Should you compare your business to your competitors? As an owner of a salon, spa or clinic, it’s important to have your fingers firmly on the pulse of your own business as well as what’s going on around you, especially when the hair and beauty industry is so competitive.

Therefore, it’s useful to keep an eye on your competitors. Your competition can help you make informed decisions, and you can learn from them what works and what doesn’t. But don’t fall into the trap of worrying about every little step they take – it will drive you mad! You need to take a considered approach.

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Do you want to start advertising your salon online, but you don’t know where to start, what to budget, or how to ensure your ads are a success? 

If you’ve put online advertising into the “too hard basket”, never fear. We asked digital marketing expert, Kirsten McHarg of Savvy Salon Marketing, for her top tips for getting started with digital advertising for salons, spas and clinics. 

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The festive season is always a busy period, but how do you keep your appointment book full once all the Christmas fun is over?

Invest a few minutes now and pick one or two of these ideas to fill your salon, spa or clinic’s appointment book for 2023. They’re easy to implement and you’re sure to see results!
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