When you own or work in the hair and beauty industry it’s easy to let your feelings and emotions run your business rather than your numbers. Continue reading…
The marketing world is fast paced and ever changing. Social media is a big driver of this and we now have numerous platforms Continue reading…
Once upon a time in “the good ole days” we used to rock along to work, do some great hair and have fun with our clients, everything else just fell into place Continue reading…
If you reveal your secrets to the wind, you should not blame the wind for revealing them to the trees — Kahlil Gibran
Client referral programs have been a part of the salon/spa marketing landscape for a long time. Continue reading…
In the good ole days (at least 20 years ago) marketing your salon or spa was pretty much a no brainer, the only options were Yellow Pages (or White Pages if you’re Australian!) and the newspaper.
Cash management is a vital component of healthy business practice! Here’s a few simple guidelines for client invoicing and payments:
Lack of productivity can be a killer for any small to medium sized business. Unfortunately the cost of running your business is only ever likely to increase Continue reading…
As business owners we all know the value of “word of mouth” advertising. We love it, it’s essentially free and we have the ability to attract new clients that come from the same “tribe” as our existing clients…perfect! Continue reading…
“Marketing is really just about sharing your passion” – Micheal Hyatt. The idea of “marketing” to clients can be a bit daunting for a lot of hair & beauty business owners, where to start, what to do and how to do it. Continue reading…
