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Are you planning for profit?

27 Jul 2015 by Brenda Perham

When you own or work in the hair and beauty industry it’s easy to let your feelings and emotions run your business rather than your numbers. Continue reading…

DIY marketing blog

4 great tools for D.I.Y marketing

16 Jun 2015 by Brenda Perham

The marketing world is fast paced and ever changing. Social media is a big driver of this and we now have numerous platforms Continue reading…

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New clients… the lifeblood of your business

14 May 2015 by Brenda Perham

Once upon a time in “the good ole days” we used to rock along to work, do some great hair and have fun with our clients, everything else just fell into place Continue reading…

Data security Feature

4 simple tips to get data security right

10 Apr 2015 by Brenda Perham

If you reveal your secrets to the wind, you should not blame the wind for revealing them to the trees — Kahlil Gibran

Continue reading…

referral-feature

How to create an impactful referral program for your salon or spa

8 Apr 2015 by Brenda Perham

Client referral programs have been a part of the salon/spa marketing landscape for a long time. Continue reading…

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Have you found your marketing mojo for 2015?

25 Mar 2015 by Brenda Perham

In the good ole days (at least 20 years ago) marketing your salon or spa was pretty much a no brainer, the only options were Yellow Pages (or White Pages if you’re Australian!) and the newspaper.

Continue reading…

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6 simple tips to keep the cash flowing!

12 Mar 2015 by Brenda Perham

Cash management is a vital component of healthy business practice! Here’s a few simple guidelines for client invoicing and payments:

Continue reading…

Startup Stock Photos

Measure productivity to improve profitability

25 Feb 2015 by Brenda Perham

Lack of productivity can be a killer for any small to medium sized business. Unfortunately the cost of running your business is only ever likely to increase Continue reading…

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The recipe for happy clients

5 Feb 2015 by Brenda Perham

As business owners we all know the value of “word of mouth” advertising. We love it, it’s essentially free and we have the ability to attract new clients that come from the same “tribe” as our existing clients…perfect! Continue reading…

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Simplify and streamline your marketing with Kitomba

23 Jan 2015 by Brenda Perham

“Marketing is really just about sharing your passion” – Micheal Hyatt. The idea of “marketing” to clients can be a bit daunting for a lot of hair & beauty business owners, where to start, what to do and how to do it. Continue reading…