It’s important to regularly take a step back to look at your business. Here’s how you can reflect, plan and set new goals.
1. Reflecting on your year
Think back on the activities you carried out last year. What did you do? What worked and what didn’t? Did you achieve your goals?
2. Set your business goals for the year ahead
It’s time to dust off your old business plan and update your goals. Having your short and long-term business goals documented will not only boost your motivation, but also help keep you focused throughout the year.
3. Get your team on board
You’ve identified your business goals, now it’s time to discuss and brainstorm how you’re going to achieve them with your staff. It’s important they’re included and on board as you won’t be able to achieve your goals on your own. Have one-on-one chats with each of your team to set individual goals and identify growth and development opportunities. These should all help towards achieving your business goals.
4. Clean up your database
Take time to update all your client’s details. If you have trouble obtaining them try incentives, for example, complete a form to go in the draw to win a basket full of goodies. Keep client information up-to-date throughout the year by having staff check it when clients come in too. By having correct client information at your finger tips, you’ll better service your clients and be able to do effective, targeted marketing.
5. Map out your marketing
Avoid last minute marketing panic and substandard campaigns by planning the year ahead. Think about all your marketing channels – social media, text messages, your website – and come up with a plan for each.
You may also want to think about a particular campaign you’d like to run, for example, a Mother’s Day promotion or referral competition in July.