Success. We’re all striving for it but how do we achieve it? There are several ways to get there and we’ve come up with three easy ways to help you grow a more successful salon, spa or clinic.
1. Sell vouchers
Secure future revenue
You can receive significant benefits from selling vouchers. You have the ability to secure future revenue in advance and it gives your clients a reason to return again. If you play it right, you also have the opportunity to make additional revenue. Often when a client redeems a voucher, they actually spend more than the value of it. And when a client visits you can work your magic to upsell retail products or other services.
Free marketing to potential clients
When a voucher is purchased as a gift, chances are it’s for someone who isn’t a current client. So by simply selling vouchers, you are potentially able to increase your client base. A real bonus is a voucher also comes with the recommendation of a friend or family member. Nielson research found that 83% of people trust recommendations from these groups of people, so it’s likely you can gain a number of new clients this way.
A convenient gift
We’re sure you can think of many times you’ve needed a last minute Mother’s Day or Christmas present. So make sure you offer vouchers to your clients so there’s a convenient gift option in front of them. They’ll certainly appreciate it and it means more money in your pocket. It’s an easy option for any salon or spa too. Creating vouchers using your salon and spa software takes just a few minutes and it’s inexpensive to design and print a range of great looking vouchers using tools such as Canva.
2. Offer concessions
Create a habit
Selling concessions locks your clients in to visit you multiple times in the future. This not only secures future income, but it also assists in building a habit as clients are in a routine of consistently coming back to you for their services. These regular, loyal clients are a key aspect of growing a successful business.
Improve your revisit rate
Add an expiry date to a concession to ensure your clients visit you regularly rather than remembering it’s past time to pop in for their service. This can really help reduce your revisit period. For example, if you sell facial concession cards with six visits and an expiry date of six months you’re essentially enforcing a four week revisit period. This ensures your clients are visiting you regularly enough to realise the results they’re after, so you’ll have happy clients. Plus you can enjoy the benefits of a shorter revisit period.
Offering payment options
Concessions give your clients options! Perhaps they prefer to save up and pay for their services all in one go. Or maybe they love the thought of receiving a discount for their ongoing loyalty. No matter the reason, concessions allow you to be flexible and accommodating to your client needs.
3. Develop a loyalty programme
Create loyal clients
Everyone should have a loyalty programme to assist in developing loyal clients. A loyalty program is all about incentivising your clients to choose your business over a competitor and a way to reward them for returning. It’s important for your clients to visually see their loyalty points adding up too. Check if your salon and spa software offers this feature as it’s an easy way to keep your clients motivated and excited as they get closer to reaching their reward.
The cost of keeping an existing client is 10% of the cost of acquiring a new one. That’s because you don’t have to spend money attracting them and they’re generally cheaper to service. A loyalty programme is an easy way to incentivise those clients to stick around and to ensure they feel valued by you.
Upsell and make more money
You have a 60-70% chance of successfully up-selling retail products or services to your current clients. That’s compared to just a 5-20% chance with new clients. Because they trust you they are more likely to feel comfortable spending money with you. Pair this knowledge with a team challenge to upsell the skin care you’ve had your shelves for too long or an additional treatment to each client and you’re likely to see some great success. Track the success of these challenges by setting targets for your team.
There are many ways to grow a more successful business and these are just a few simple ways to assist in achieving this goal. Start by choosing one or two to implement in your salon, spa or clinic and we’re sure you’ll be impressed by the results!