With our busy schedules it’s easy to forget about great marketing and up-selling opportunities that are around the corner. This usually leads to last minute panic and campaigns being sent out with disappointing results.
Preparation is key to make any marketing campaign worthwhile and successful.
With Mothers Day around the corner, take the opportunity to not only up sell to existing clients but advertise to new clients three weeks away.
Start planning from now especially in such a competitive industry, it’s important to get in first and grab your client’s attention. You also need this time in advance to think about the marketing channels you wish to communicate your message to your clients.
Here are some ideas to help plan your Mother’s day campaign.
1. Send out a text/ email
Send a text or a beautiful kmail to your clients with a taste of your Mother Day special. Make the call to action clear, whether its clicking onto a link that drives them to your website or whether it’s popping into the salon.
Note: We wanted to make it easier for you so we’ve got a free Mothers Day template ready for you to use in kmail today. Click here to sign into Kitomba One and access your free Mother’s Day kmail. Call our helpdesk if you have any issues.
2. Blast your media
Think of all the communication channels you can connect with your clients. Use Facebook to promote your campaign by uploading photos and insert links that will drive clients to your website. Use catchy phrases that are short and easy to read.
3. Promote with photo frames
Catch your clients attention while they are in their seats. Promote your Mother’s Day special and vouchers in a cute photo frame and place it on your work stations or at your front desk.
4. Update your website
Update your website landing page with images of Mother Day gift baskets, gift vouchers and makeover treatment packages.
5. Purchase t-shirts for your staff to wear
What better way to get creative and wear your campaign. Create an on brand t-shirt about your campaign or simply have it read… “ask me about our Mother’s Day Special”