Valentine’s Day is a fantastic opportunity to attract new clients for your salon, spa or clinic and increase profits. Here are our top marketing and promotion ideas and tips to help you make the most from the day!
Before you decide what marketing you’ll do for Valentine’s Day, it’s important to set campaign goals that will help you measure your success.
You should think about:
- Financial goals, e.g. dollar sales, profit or return on investment.
- Marketing goals, e.g. unit sales, levels of satisfaction or uptake of a promotion/special offer.
- Client goals, e.g. reactivation of lapsed clients, number of new clients or rebooking rate percentage.
If you need help with this, check out our marketing guide.
1. Create Valentine’s Day packages
Bundle your services and retail to entice your clients into trying something new – or create the perfect ‘package’ gift for Valentine’s Day. Promote these to your current and new clients in-store, on your website, through an email marketing campaign, on social media and in your front window!
2. Wish your clients a Happy Valentine’s Day
Send your clients a Valentines Day email or SMS text message with a special offer, promotion or gift suggestions. It lets you know they’re thinking of them, and encourages them to book in or make a purchase with you.
3. Promote gift vouchers
If your clients like printed vouchers, make them beautiful gift boxes and ribbons. You can also place a poster or photo frame in your salon, spa or clinic to promote your vouchers. To design a voucher, a poster or Valentine’s Day-themed social posts, you can use a free online tool like Canva, which is easy to use and it provides a range of free templates.
4. Get in touch with lapsed clients
Using Valentine’s Day as an opportunity to let your lapsed clients know you miss them is a great way to make your message more personal. Send them an email to tell them about your Valentine’s Day promotions, packages and gift ideas, too.
5. Upsell services and packages
Chat to your clients about their Valentine’s Day plans while they’re in your salon, spa or clinic and use it as an opportunity to upsell services for the day and packages as gifts!
Whether it’s a special conditioning treatment followed by a beautiful blowout to help them look and feel their best, or booking in an indulgent couple’s massage; there are plenty of opportunities to upsell for Valentine’s Day.
Remember to use Facebook, Instagram and any other social media platforms to wish your followers a happy Valentine’s Day and promote any offers and promotions. You could even run a ‘tag to win’ competition on social media where people need to tag their Valentine and follow your business to be in to win a special Valentine’s Day treat with your salon, spa or clinic.
To find out more about effectively promoting your business on social, read 5 top social media tips for salons, spas and clinics and learn How to build your salon, spa or clinic’s brand on social media.
Discover more ideas for promoting your salon, spa or clinic
Now that you know how to make the most of Valentine’s Day at your salon, spa or clinic, it’s important to keep the ball rolling! Keep your business on track with a strategic marketing plan, and find out expert tips and ideas for marketing your business this year with our ultimate marketing guide for salons, spas and clinics.
What are you doing to promote your business this Valentine’s Day? Tell us in the comments!
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Editor’s note: This article was originally published on 24 January 2019 and has been updated for relevance and comprehensiveness.