buying vouchers online

How to sell more online gift vouchers for your salon, spa or clinic

25 Jul 2018 by Kitomba

Want to know how to sell online gift vouchers for your salon, spa or clinic? You can make it easy for your clients to purchase the perfect gift by selling online gift vouchers for your hair and beauty business through Kitomba.

If you have Kitomba Online Booking, you can create and manage your online vouchers in Kitomba 1. Once you’re all set up, you’ll need to promote them so your sales really take off!

Here are eight proven ways to start selling more vouchers online.

1. Add a button to your website

The first thing you should do is add a ‘Buy voucher’ button, or option in your navigation, at the top of your website in plain sight. This makes it easy for your clients to see and click through to purchase a gift voucher.

2. Post it on social media

Make a big deal about the launch of your new online gift vouchers by posting about it on all your social media channels.

Choose an eye-catching image, explain how your clients can purchase vouchers for your salon, spa or clinic, and be sure to include your online voucher website address. If you’re using Kitomba Online Booking, install Book Now buttons on your Facebook page and Instagram profile. It will allow your clients to purchase gift vouchers from their favourite social platform.

You can also set up Facebook and Instagram ads for a few dollars a day to expand your reach considerably, and drive more voucher sales.

How to promote online voucher sales on social media

3. Send an email campaign

Ensure all your clients know that they can buy vouchers for your business online through an email marketing campaign to your database. 

We recommend including a button in your brand colour that links to your online voucher website. That way it will really stand out and encourage your clients to click through to purchase a voucher.

4. Put it in your newsletter

Do you send a regular newsletter to your clients? Don’t miss out on the chance to include a sentence or two about your online vouchers, and as always, include a link to your online voucher website.

5. Send a text message to your clients

Did you know that 90% of text messages are read within three minutes? That shows just how valuable SMS marketing is for businesses, as it’s a sure way to reach your clients. Set up a text message campaign through Kitomba to send a personalised text to each of your clients letting them know you’ve got their gifting needs covered!

Best salon software features

6. Promote vouchers in your salon

Design some eye-catching posters or stickers promoting your online gift vouchers and display them throughout your salon, spa or clinic. Putting them where your clients pay, on mirrors and in your window will let your clients know you offer this great gift option.

7. Run a giveaway

What better way to grab people’s attention than with an opportunity to win something! Run a giveaway where one lucky person will win a voucher to use at your salon, spa or clinic.

Whether you run your giveaway on Facebook, Instagram, email or in-store, it’s sure to give your new vouchers fantastic exposure so everyone knows about them!

8. Promote gift vouchers at the right time

Keep promoting your online vouchers throughout the year when your clients need gift ideas the most! You’re sure to see a spike in sales if you use these ideas to promote them in the lead up to Mother’s Day, Father’s Day, Valentine’s Day and Christmas, for example.

To learn where to find your Online Voucher Sales website address and how to use it on social media, your website, emails and text messages, visit our support guide.

Tips for promoting salon voucher sales

Start selling online vouchers for your salon, spa or clinic

Selling vouchers online is a great way to drive more revenue for your business and obtain more clients. If you’re a Kitomba customer and you don’t have Online Voucher Sales or Online Booking, get in touch with our support team for a free trial.

To set up Online Vouchers, read: How to set up voucher sales in Kitomba. 

Not already a Kitomba customer? Book a personalised demo to see how Kitomba Salon and Spa Software can help you grow your business.

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Editor’s note: This article was updated on 14 January 2021 for relevance and comprehensiveness.

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