The average revisit period for hair and beauty in both New Zealand and Australia has remained stable over the past few years, but increased considerably due to lockdown restrictions in Q2 2020.

We looked into the data to find out what the average revisit periods are for the hair and beauty industries in both New Zealand and Australia, and have provided tips for reducing your own revisit period to help increase your revenue.

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The average client spend for hair and beauty in both New Zealand and Australia is constantly increasing, and reached an all-time high following lockdown restrictions in Q2 2020, which remained elevated in Q4 2020.

We delved deep into the data to find out what’s behind the increasing client spend, and how you can use this information to increase client spend for your own salon, spa or clinic.

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We recently stopped by for a cuppa at Auckland’s Dry & Tea – part blow dry bar, part tea house – which serves more than 16 different types of tea alongside its extensive list of hair and beauty services.

We sat down with Tane Tamoana, Creative Lead of Dry & Tea Australia and New Zealand, and spoke about what has made the business model so successful. 

Watch Dry & Tea’s story in this short video, and read on for the full interview.

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The client rebooking rate of a salon, spa or clinic is an important metric for business performance because rebooking is a way of securing future revenue by maximising the potential of your client base.

But what’s the industry average for rebooking in New Zealand and Australia, and how can you improve it in your own business?

We analysed data from the hair and beauty industry to find out.

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What makes an award-winning salon? We visited Vivo Chancery Square in Auckland CBD, winners of New Zealand Hair Salon of the Year at The Industry Awards 2020, to find out the secret to their success. 

We spoke with Peter Emery, Salon Manager at Vivo Chancery Square, his second in command, Cowan Wyatt, and Lynden Mason, Executive Director of Vivo Hair and Skin Clinics. Find out what they had to say about their New Zealand Hair Salon of the Year win by watching the video, and read their recipe for success below.

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Wondering what impact COVID-19 has had on the hair and beauty industry in New Zealand and Australia? We dove deep into the data to find out. 

We sourced data about the hair and beauty industry from Kitomba Benchmark, a feature of Kitomba Salon and Spa Software that compiles and compares anonymous data from across the industry so you know where your business stands. Historical data from 2016 to 2019 was also used, and we compared Q3 2020 with Q3 2019. 

The result? An insight into the effects of lockdowns in both New Zealand and Australia, and predictions and opportunities for the future.

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Hohepa Rutene, owner of Boar and Blade, talked to us about why he loves what he does and how he came to be running a very cool, successful business with three locations across New Zealand.

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